Turney: Leaving CEO At Victoria Peak.

During the period of Turney, Victoria's annual revenue surged by 70%, reaching $7 billion 700 million in 2015 (about 505.97 billion yuan).

The reason she herself gave is that she hopes to shift the focus of her future life to family and personal life.

Unlike most of the CEO living in big cities, Turney was born in Oklahoma countryside.

Her childhood memories include her favorite horse freckles and farming with tractors.

1979 after graduating from university in Turney, Marcus found a job in a department store in Houston, then joined the Neiman Marcus boutique department store, and upgraded from cupboard to store manager.

After working in the retail industry for more than 20 years, she was named CEO in 2006.

In 2013, Bloomberg listed Sharen Jester Turney as the fourth highest female CEO in the United States.

In the history of Wei Mei's show, she occupies half of the country.

In 1995, Wei Mei held the first fashion show.

Since then, the venue across the United States and Europe, each station will attract a group of dead loyalty powder - 2015 has accumulated to 1 billion spectators.

2006 every year in the year of the beginning of the year, every great show came from Turney's hand, and its business operation became more mature.

If you have watched a full show, you can see that it is not just a show of underwear, it is more like a national luxury party.

Almost all of the musicians have appeared on the T show, such as Rihanna, Justin Timberlake, Justin Bieber and Taylor Swift.

Like fashion houses, Victoria's show tickets are not for sale.

Visitors must be invited to the brand or to make donations to charity.

Due to the demand of CBS TV station in the US, the show will be held one month in advance, and it will go two times in order to facilitate editing and editing.

The exposure of models on the stage began to increase sharply from the first few weeks before the show. From the proportion of body, color to personality, interest has become the focus of media competition.

Thus, to some extent, it has become a proof of the career of Victoria's angel becoming a model. It is even more glorious if you can wear your wings or the only Fantasy Bra.

Last year, Turney decided to move the 20th anniversary celebration to the birthplace of New York. "We have to go back to where we started."

Compression time is like losing weight. If you lose more than one month, you may have more chances.

Victoria has reduced the process of product development by nearly 4 months.

According to brand leaders, it can also squeeze 2 months.

In other words, its future may be Zara in underwear.

"Every underwear we are wearing is basically accelerating in some sense."

"This acceleration has also prompted us to adjust our inventory within 15-25 days after the completion of our business on Monday," chief executive Sharen Turney said in a telephone conference.

But she did not.

Underwear monopoly brings more market

Although Victoria's show has become a hot topic in fashion week, 10 of the 180 countries in the world are able to watch Victoria's show through broadcast. In China, for example, Wei has sold the right of broadcasting to Tencent videos.

But ironically, it's not easy for you to buy underwear.

So far, only the United States, Canada and the United Kingdom have Victoria's underwear store.

In the 2015 year of the year, China's first secret store went to Raffles in Shanghai, but this is only a beauty and accessories store, which mainly includes perfume, bath products and underwear, and no underwear can be sold.

Hongkong and Malaysia are also "deleted version".

Turney once explained in a speech in 2014, that the secret of Vitoria is a vertical brand, that is to say, the company designs and purchases all kinds of things, but only through its own sales channels.

"Even after we began to pursue international development opportunities, we did not permit or franchise.

We are actually buying and selling goods from Columbo, Ohio.

But for Victoria, this is actually the opportunity to give money to counterfeiters and competitors.

Isn't he really going to plan his global strategy again?

Since taking office, Turney has been testing water to find more profitable points, such as sports product lines and swimsuits.

Victoria 's Secret, two years ago, was also popular in sports products, with annual sales of 200 million to 250 million dollars, and analysts forecast growth to 10 billion dollars.

The pattern of stores has changed accordingly. Besides traditional lingerie shelves, there are many sporting goods shelves. Some stores even have a sportswear area.

Last February, Victoria held the first special swimsuit in Puerto Rico, and invited Maroon 5 and Juanes singers to help.

Inspired by this, swimsuit sales increased by 10% in the first quarter of 2015.

This momentum is believed to continue. The second Victoria swimsuit show will be released on March 9th at CBS TV station. This time we are going to St. Bart island on the Caribbean.

However, not every "peripheral business" can be rubbed onto the street, such as street casual wear.

Costumes, including jeans, jackets and jackets, "can't help us sell more bra," says Turney. "Quit this business can save more momentum."

As early as 2014, it was involved in wearable.

According to the official website, consumers spend $75 to buy "Incredible by Victoria's Secret", a sports bra compatible with the heart rate monitor.

The colors are divided into pink "Hello Lovely" and grey black hue "Black Marl".

The website's introduction to this product is: "this sports bra offers you the most incredible support. It is especially suitable for running, boxing and high-intensity fitness exercises. It can be compatible with most heart rate monitors and is an avant-garde product in the field of fitness."

But viewed from outside, they are no different from the ordinary intelligent sports vest, but the price is far higher than LuluLemon and Adidas.