Adidas 2016 Launches New Differentiated Retail Store

The depressed consumer market has not affected. Germany Sports brand Adidas Performance. Adidas released its 2015 financial year performance forecast. Last year, the group's net revenue from continuous operations increased by 12% to 72 million euros last year. Sales grew 10% to 16 billion 900 million euros, and two digit growth in Europe, Asia, Latin America and the Middle East. Adidas brand Sales increased by 12%. reebok A 6% increase in sales.

Restructuring and weakness in North America have always been what Adidas wants to change. Adidas's sales in the North American market had been down for three consecutive years, and Adidas's confidence was strong in the fourth quarter of last year. Adidas's chief executive, Herbert Hainer, said the group's current momentum is very good, and that the market in North America and Western Europe has accelerated in the fourth quarter of last year, including two digit growth in emerging markets including greater China.

According to the 2014 earnings report, the sales revenue of Adidas group dropped by 6% in North America. In other Asian markets, sales revenue increased by 2%, thanks to the increase in sales volume in Korea and India, and sales in the Greater China region increased by 10% to 1 billion 811 million yuan, the highest growth rate in Adidas.

For Greater China, Adidas is speeding up its strategic deployment. Not long ago, Adidas announced the completion of the "2015 way" plan, and formulated the next five years "new legislation" plan. Adidas released data that Adidas achieved greater than 2 billion yuan net income target last year, and the "2015 way" plan has been completed. The next three stages of strategic choice are core cities, speed and resources.

It is understood that by the end of 2010, Adidas announced the "road to 2015" plan, which will extend from 550 cities to 1400 cities at that time, and cities with a population of 50 thousand -50 million have been included in the target, and the number of new stores will reach 2500. By the end of last year, Adidas had more than 8500 stores in the first tier and emerging cities, but also introduced new differentiated retail outlets.