Yang Wei: Big Stores Can Not Rely Solely On Enhancing User Stickiness.

Hypermarket industry continues to slump, singing bad news four.

Or overweight or fresh, or force the electricity supplier, or stop shop stop, pformation has become the main theme.

In the view of Yang Wei, the general manager of the North China area of big run hair, the prospect of the simple development of the model of the big market is worrying, and the characteristic management which depends on both the line and the line will become the power point of the industry pformation.

Retail stores, which were once regarded as the most valuable stores in the first half of the year, are no longer better. According to the statistics released by the main retail enterprises in the first half of 2015, the main retail enterprises (including department stores and supermarkets) closed 120 in the country, including supermarkets and supermarkets, which closed 95 in June 30th.

In an interview with reporters, Yang Wei said that last year, the company opened more than 30 stores in the country, including a high-end boutique supermarket -- RH Lavia run brilliance, and created a record that the industry has never shut down any store for 19 years.

In Yang Wei's view, the reason why Da Yun fat can achieve growth is closely related to the layout of user demand.

On the one hand, the company persists in promoting the membership system around the needs of consumers, and provides personalized services for each user through analyzing the consumption data of users who come to the store.

Since the mobile Internet has been widely applied, the company has also pushed the user information such as the WeChat public number and other preferential information to enhance interaction with users and enhance its viscosity. On the other hand, compared with other hypermarket brands, the company has expanded the self rating ratio of fresh products to protect the quality and safety of fresh and fresh products and enhance the consumer experience.

"As a listed company, the company has not only a complete and rigorous self inspection system inside itself, but also the introduction of internationally renowned third party inspection institutions for food safety checks to ensure maximum food safety for consumers."

However, it is well known that the large format has been unable to meet the diversified needs of the current consumers.

Yang Wei said that if the business is still simple, the future of the hypermarket will be worrisome.

There are more and more channels for consumers to choose to consume, and enterprises will not be able to attract customers to stores because of their lack of strength and lack of characteristics.

Take the important part of the hypermarket format as an example of the external renting of "Shang Lian Jie", Yang Wei said that most of the operators of the traditional stores sell the goods outside the area to jewelry.

And community service formats.

However, in recent years, the company has redesigned the above areas and rented more areas to services, catering and even children's formats, so that it can not only complement each other with necessities, but also enhance user stickiness and attract more consumers to shop consumption.

Yang Wei believes that in the face of the overall downturn in the industry, retailers should take the initiative to seek change according to the change of consumer demand. Although the current hypermarket format is also known as "hypermarket", it has changed and upgraded with the diversified and individualized consumption demand of consumers.

It is understood that as of the end of last year,

Expanded 10 million registered members, the average daily order volume has exceeded 40 thousand single, the distribution scope covers the whole country, at the same time, the platform already has 1 million SKU, in 2016 the flying cow net plan expanded the category to 3 million -500 ten thousand; the partner system aspect, the flying Niu net expanded 500 thousand partner members last year, in 2016, the flying cow net anticipated to increase the partner number to 3 million.

except

Responding to the impact of the electricity supplier is also a huge chasm on the road of pformation.

Domestic Yonghui supermarket chooses strategic cooperation with Jingdong to jointly develop online resources; WAL-MART and other foreign brands hope to make use of capital advantage to purchase electronic business platform to make up for the lack of online. Compared with this, big RFA has another way to go online.

Yang Wei said that last year was a good year for the flying bull network. This year, the flying bull network relied on the stores in the whole country, which expanded the online shopping service from East China to the whole country, and then opened a commercial website for the third party businesses.

However, compared with Taobao, Jingdong and other traditional e-commerce platforms, there is still a gap in the strength of the flying bull network.

To this end, flying cattle Network in the new year also launched a new development strategy.

Yang Wei said that in 2016, the strategy of flying bull network was to build itself into a professional website for daily necessities. "In the coming year, we will accelerate the development of commodity categories, customers need to buy necessities of life, we hope that customers can fly to Niu net to meet the needs of one-stop shopping for daily necessities, and at the same time, we will strengthen the partnership system, cultivate more loyal customers, and form the strategic positioning and differentiated competitiveness of the flying bull network".