New Strategy Of "Three Circles And One Belt" Regional Strategy

Jinke won 879 million 600 thousand yuan to win the Henan Zhengzhou high tech Zone tile house 192.55 acres of urban village pformation plots, the formal layout of Zhengzhou.

A few days ago, Jinke passed the project pfer in the form of 800 million yuan to win a 600 mu of land in Nanjing's Xianlin East Baohua block, and officially entered the Nanjing market.

In this regard, Jinke has been stationed in 39 cities, namely, Beijing, Chongqing, Nanjing, Sichuan, Jiangsu, Hunan, Shaanxi, Shandong, Guizhou, Xinjiang, Xinjiang, Xinjiang, and so on.

And Jinke emphasized the "622" regional strategy and "1060".

Obviously, it is changing quietly.

"The strategic layout of Jinke will be dominated by second-line hot cities in the future, supplemented by front-line and central three line cities". In an interview, Jiang Sihai, President of Jinke group, made clear to the media: "Jinke regional strategy will be guided by the development strategy of the National Urban Agglomeration".

According to Fang Mingfu, assistant general manager of the Jinke group, general manager of the marketing positioning center and director of R & D positioning department, Jinke's regional strategy will be guided by the planning of the national urban agglomeration, that is, the new concept of "three circles and one belt": that is, the regional strategic layout around the Jing Jin Ji economic circle, the Yangtze River Delta economic circle, the Chengdu Chongqing economic circle and the Yangtze River economic belt, so as to form four major development areas: the North China region, the East China region, the Chongqing region and the central and western regions.

The "three circles area" is guided by the planning of the national urban agglomeration, and has formed a new strategic layout of the stable area of Jinke triangle.

In the future, we will strengthen the layout of the second tier cities in the "three circles" area.

Focus on regional central cities.

Specifically, the Chongqing company focuses on mergers and acquisitions, focusing on the main city, cautiously entering new districts and counties, and paying close attention to the surrounding areas of Chongqing.

In July 14, 2015, Jinke spent 1 billion 342 million yuan and 1 billion 90 million yuan to win two high-quality land in the main bamboo forest area of the main city, and Jinke returned to the main city to build a city quality project; the East China regional company emphasized vigorously developing cooperation with the local authorities, mergers and acquisitions, actively expanding the market in Nanjing and Hefei, and striving to enter Shanghai. The four strategies in the Midwest region were guided by the guiding ideology.

Deep ploughing and entering Wuhan, at the same time, we should link up the Chengdu Chongqing economic circle; the North China regional companies cooperate with enterprises with superior industrial resources and wait for the opportunity to enter Tianjin, closely linked to the development opportunities of the Beijing Tianjin Hebei economic circle.

"Jinke is late, but in the future Zhengzhou will become a key city of strategic layout of Jinke. It will become a new main battlefield of the national strategy of Jinke, and we will go deep into it when we come."

Fang Mingfu said in an interview with the media that Jinke city is the first place for Jinke to enter Zhengzhou. In the future, Jinke will continue to enter the northern area of Zheng Dong New District, Riverside International New Town, Zheng Dong Baisha, green bloomer group and Zhongyuan new district and other potential and hot spots. It hopes to blossom everywhere in the East, West and south of Zhengzhou. "Let Jinke" five sons in Zhengzhou ", so that more Zhengzhou people can enjoy Jinke's quality housing and quality service.

And just a few days ago,

In the form of project pfer, a 600 mu of land in the East Baohua block of Xianlin, Nanjing, was officially entered into the Nanjing market.

Nanjing was hot in the real estate and land market last year. Land prices and housing prices continued to rise, becoming the pacesetter of the second tier cities.

Zhengzhou, the capital city of Henan, the largest population in the province with a population of over 100 million, ranks fifth in the total population net inflow. As a national central city and an international aviation metropolis and an inland development plateau, it has always been a strong leader in the second tier cities.

In 2016, in terms of "tune up products", Jinke had positioned its products in "improved experts", and grasped the customers' strong motivation of "lifestyle", focusing on improved products and school district housing, science and technology real estate, green real estate, etc., providing soul residential products and community services.

In the next three years, Jinke will focus on improving demand, achieve the first demand, improve quality, and upgrade the high-end customer structure from 7:2:1 to 5:4:1.

First, adjust the format structure.

The key layout of the format planning is light luxury, luxurious house and economic villa.

The two is the three directions of product research and development focusing on humanization, hardcover and technology.

The three is to build a community supporting system with the core of "convenience, good growth, good health and good health".

From the start of the year, we clearly see the direction of Jinke's nationalization strategy: through the open market and cooperative M & A, we have laid emphasis on the second tier cities with strong housing prices over the past two years.

In the regional layout, apart from the open market, Jinke adopted the strategy of "innovation and taking the land". In view of the hot second tier urban market, Jinke established the principle of "tackling the strong and guarding the strong", innovating the way to take the place, increasing the strength of mergers and acquisitions and joint venture cooperation. The new concept of the "three circles and one belt" regional strategy gradually began to land by innovation.