The Foundation Of Business Development Is To Return To The Business Ethics Of "Old People Without Shame".

There is no typhoon in China's retail industry. It is safe and safe. Once there is wind and grass, the first thing to fall is the lack of "Hsinchu".

But what is the foundation of retail? This is a question worth thinking. As long as we cultivate the foundation, the future of physical retailing will be more and more bright.

As far as the management of enterprises is concerned, there are three new breakthroughs.

First, there must be a great realm in the great era.

This is a great era of change, revolution and revolution. Individuals are holding mobile phones in search of change, and organizations are using technology to find ways to change.

Some people say that big era needs great innovation, but I think no matter big innovation or strong innovation or micro innovation, the key is to have a great realm in mind.

Enterprises bigger, should be more atmospheric, more code, more realm.

Corporate behavior should be limited to two tracks: one is the bottom line of government regulation, the other is the bottom line of self-discipline.

The two lines are parallel, the industry is developing rapidly, and entering the curve, slowing down, if the corners are speeding up, the cars may be destroyed.

In addition, there is also need for a pmission power antenna and a risk avoidance ground wire, parallel lines and two lines of heaven and earth docking, four lines of coordination, in order to coordinate development.

The foundation of business development is to return to "children and old people".

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We should advocate that data that should not be excavated should not be excavated, and data that should not be upgraded will not be upgraded. Data that should not be publicized should not be publicized, and data not to be displayed should not be displayed.

If the enterprise is bigger, there may be the emperor's plot. In particular, he wants to be the first, especially if he wants to be an industrial emperor. He wants to be a godfather in particular.

But if we can often look at the mirror, we can see the other side of ourselves. No one has found an absolute advantage of success.

Therefore, no matter which side, do not squander their own injustice and anger, and do not even do "low-grade marketing" to slander others.

A great realm can lead a great era.

Let peace, calmness and elegance become the new normal of business, make consumers less discomfort, uneasiness and unhappiness, let the taste, quality and character show strength! Let the wheel of time to smooth the groove of business, let the seeds of hope spread to the fertile soil, take root and sprout, blossom and bear fruit, so that everyone can reach the other side of the grass.

Two, low tide requires initiative.

At a low ebb tide, this does not mean the decline. The real downfall is the system, organization and mechanism.

A retail executive admitted: "retail is not only a good market, but also an important organizational system. No matter the traditional supermarket or vegetable market, its organizational system has been seriously degraded."

As for the degradation, he did not say, but I think at least three points are worth noting: first, when family members are seriously lacking in "driving force".

25 years ago, what is the firmness, firmness and firmness of the pioneering spirit and the courage to go forward? What is the desire for career, knowledge and business? Second, the decision-making mechanism does not adapt to the fast changing era.

In this era when everything needs "landing faster", procrastination is the way to die.

However, there is a kind of ethos being formed. It is always a matter of meeting a big fart.

This is also a case in the University, because the main body of the university is students and teachers, and leaders can not miss anything. But if enterprises, especially state-owned or state holding enterprises, operate like this, it will probably be a long way from death. If the enterprises fail to have the spirit of entrepreneurs, how long will they survive? In the case of Shanghai circulation enterprises, Hualian Supermarket, which was brilliantly linked to China, was sold by Lianhua after being retired by Hua Zhou. After that, Lianhua Supermarket sold its shares to Yonghui, and there was a huge loss in 2015. Now it even doesn't understand who is the household member, and the manager of the agricultural and commercial supermarket owns shares. In 2017, the retired person is retired or retired.

The climax of Shanghai's circulation industry has long passed, and I don't know when to reappear "high tide". Third, the slack operation management can be seen from the current situation of service.

Small traders who sell fish know how to use the words "petty favors" and "thanks" to narrow the distance from customers. But what is the status of department stores and hypermarkets that once were overcrowded? A friend of mine described it as follows: "a supermarket manager and a cashier are like a hangover ghost, who has a gloomy face all day.

Supermarkets, hospitals and other places are the windows of social civilization. Where does the government start from the construction of spiritual civilization?

Lack of change at the grass-roots level, lack of change in organization, and leadership will not change its own destiny. How long can it last?! from top to bottom, we need to restore the initiative of "learning hard and making progress every day".

Three is

We need to find a new way out.

It is a common phenomenon to increase the cost of production factor in physical retail industry, mainly in three aspects: labor, rent and electricity charges.

Labor cost "hardware one risk" burden is heavier and heavier, because sales sluggish sales of rents accounted for a substantial increase in the proportion of electricity tariff peak and valley electricity instead of increasing the cost of retailers, because they can not enjoy the valley price, the price difference per kilowatt hour is about 0.2 yuan, a company reflects only this one year to increase electricity costs about 40000000 yuan.

The method is always more difficult than that. The traditional small shops have been surrounded by chain stores, and the days are getting more and more sad. But surprisingly, these small shops have survived.

Why? They discovered the weakness of chain stores: high prices, poor service, and no convenience.

The small shop at home has found its own living space with human kindness and convenience.

In fact, the chain store has been closed down by a small grocery store that is conveniently accessible. After that, there is a diversion of electricity providers and a total of attacks. Therefore, it is inevitable to have a bad day.

Under the background of high cost and strong electricity supplier's impact, if there is no new growth point, it is difficult to maintain balance of payments.

"Closing shop speakers" is a common way to solve the dilemma.

But more importantly, we should seek ways of improvement from the perspective of operation management of people, goods and fields.

Whether the system can be changed into a "operation service system", and the operation supervision is really a professional guidance for the store; whether the private brand development can have more independent decision-making and technical content, listen to the opinions and suggestions of the marketing department more effectively, develop new products that are really priced; whether the zero supply relationship can be changed from "profit sharing" to "profit making"; whether the viable stores can implement the living pformation; how can the slow selling products be cleaned up more quickly; how can new products be introduced more quickly; how to make the entity store as a platform for propaganda and drainage, and then implement the full channel operation; and how to make the superior users get more care, benefits and respect through membership management and data integration. If the organizational structure of "mutual containment" between operation Department and commodity department can be changed to "mutual integration", it should be managed by a higher level vice president.

In short, it is worth improving and deserves to be detailed. There are still many areas worth digging.