To Do Business, We Must Know The Future And Trend Of The Wholesale Market.

With the rapid growth of China's garment industry, China has maintained the status as the world's largest garment producer and garment exporter for 6 years in a row.

The total amount of 1/6 accounts for 220 of the total world garment export trade and exports to the world's countries and regions.

In 1999, China's apparel industry produced 13 billion 800 million garments and exported 30 billion US dollars, accounting for 154% of China's total exports.

There are 45 garment manufacturing enterprises in China, 3 million 850 thousand employees and 13 annual output of clothing. There are 13 regions in the country. Clothing exports account for more than half of the total output, and are exported to more than 220 countries and regions around the world.

1. the emergence process of Chinese tail goods clothing

China is the largest garment export country in the world. The garment processing industry produces billions of pieces every year. A fashion needs to be released for a long period of time from the fashion trend, planning, design and production to the market, which may lead to a distance from the market demand. Therefore, no one can guarantee the sale of clothing after listing.

The characteristics of the clothing market determine the production of tail cargo.

Now the apparel industry at home and abroad are facing this problem. Although the level of planning and management is improving, the problem can not be completely solved.

The impact of the global financial crisis on the economy has been seen. In this financial crisis, on the one hand, the backlog of products has provided abundant supply for the tail market. On the other hand, the consumption consciousness of consumers has changed significantly, and the purchase of commodities has paid more attention to economy, environmental protection and ethics.

These factors undoubtedly provide a good opportunity for the development of the tail cargo market.

Tail goods can not be counterfeit goods, not old goods.

The industry usually divides the tail cargo into foreign trade tail goods, domestic brand tail goods, enterprises backlog goods, and foreign trade to domestic products.

After 10 years of development, a large number of Guangzhou, Beijing and other places have already formed.

From the perspective of economic ethics, the tail cargo can make full use of these products.

2. how does the tail stock come from? What percentage of the market is the tail cargo?

There are four kinds: the first is the brand product tail cargo, or the original single tail cargo.

Most of these goods are produced by the factories which are processed by brands instead of raw materials. The raw materials and accessories of the products are exactly the same as those of the real shopping malls.

As the product quality is good, so the price is higher.

Next is the foreign trade tail cargo.

These products were originally manufactured for export purposes. Due to the differences in detail, the inspection results were unqualified and returned by the manufacturers. Such products are of low price and the best sales.

Another situation is that every production enterprise chooses to make more clothes when making clothes, so as to find problems in time for delivery and replenish them in time.

After the delivery, the rest of the products will be sold at a very low price.

Finally, the tail cargo.

The processing plant feels that the design of this batch of orders is very good, and it should be profitable. After purchasing the order, the same or similar main accessories should be purchased, and the product will be produced in a certain time, then wholesale to all wholesalers. After that, the price will be increased by two times or even several times.

The garment processing industry produces billions of pieces per year, and calculates the proportion of 3% to 5% tail cargo from big appointments in factory production. In order to reduce the pressure of inventory, the factory can deal with the "tail cargo" quantity of warehouse clothing annually, which can be said to be an astronomical figure.

3. foreign traders

Generally speaking, the processing contract signed by foreign merchants and foreign trade companies or factories all stipulates the specific number of garments, and the finished products of clothing can have a positive or negative 5% difference.

Even under the terms of the letter of credit, the extreme quantity discrepancy is generally positive or negative 7-8%, which is more clothing in this area.

For example, in the above garment processing process, there are many reasons why manpower can not be resisted, resulting in a delay in construction period.

Foreign businessmen have strict requirements for the delivery date. They will be delayed if they are delayed. Normally these foreign trade garments are pported by sea and cost savings.

If the shipping date is delayed, the factory can only send air pportation, and the pportation cost may exceed the processing profit of the factory. At this time, the factory would rather not deliver the goods.

There are many reasons why foreign products and foreign trade companies fail and many finished products can not be accepted. At this time, the end products of clothing will be formed.

4. which parts of China produce tail goods clothing?

China's large garment enterprises are mainly concentrated in the northern regions: Hebei, Liaoning, Shandong, the Yangtze River Delta: Shanghai, Jiangsu and Zhejiang.

Southern areas: Guangdong, Shenzhen, Fujian and so on.

5. now what is the tail cargo wholesaler through the way to get the tail goods clothing?

Large tail goods wholesalers are directly talking to factories. Through their own factory resources or through intermediaries, we call them "tail traders". These people collect special information about the shipment of tail goods factories. These tailed cattle have already formed scale and specialize in channel information, and they sell you information for commission.

Followed by some two class, three grade tail cargo wholesalers basically through a large first class wholesalers shipments.

6. what are the characteristics of the tail cargo wholesalers when they receive the tail garments of the manufacturers? Do they need to deliver them all at once?

The specific feature is that the quantity is large. Generally, it is a package warehouse that usually wants to be cheap. This library is all eaten by the library, and the price will be very low relative to the clearance, but there will also be many bad or bad styles.

But this method is most suitable for people with a wide range of channels. It is difficult for ordinary people to get such goods, so it is easy to backlog.

There is also pick up goods, now the factory warehouse warehouse stock in the end of the selection of products that feel cost-effective, relatively speaking, the quality and style is better, but the cost price will increase, relative to the backlog of capital and inventory reduced.

It is not difficult to see from the above that the risk of clothing tail goods and high profits coexist.

7. what are the obvious characteristics of tail goods clothing compared with ordinary domestic clothing?

(1) good fabric.

There are special requirements for fabric selection from outer cotton to cloth weaving. Many textile factories supplying single goods often purchase a special loom to meet customers' requirements.

The outer garments are often not all cotton fabrics, but spandex, spandex is a new type of fiber, and the price is very high.

The higher the content of the spandex in the fabric, the more expensive the fabric is.

Generally speaking, a T-shirt type of clothing is mostly more than 90 percent of cotton, plus spandex, is commonly known as the fine cotton, such clothes feel soft, sweaty performance is good, it may look a bit old old, the color is not very bright, but how do not wash, fade, even wrinkle hang a shake to restore the original shape.

On the other hand, the brightly colored cotton clothing is often easily discoloured after several times, and the bright colored cotton fabric is probably due to the excess of formaldehyde in the fabric.

Tail garments, especially garments exported to Europe and America, do not shrink even after full wool clothing.

If you wear dirty, throw it in the washing machine, and how to wash it will not be deformed. What is it like to buy it?

(2) simple design.

This is mainly about clothing exported to Europe and the United States.

Generally speaking, the style is simple and only a small amount of embroidery is needed, but embroidery is usually very delicate.

If there is printing, it will not fall off.

And the model is usually good.

The clothes that look very ordinary have good effects on their bodies.

(3) price.

The price of the list is usually very cheap.

There are several kinds of tail garments.

One is that there are minor defects, such as small breakage, the wrong pattern of buttons, the wrong location of the trademark, the misprint of letters, and so on, most of which do not affect the wearing.

One is the clothes left by the order, which should be destroyed according to the regulations.

At this point, some manufacturers will cut the labels or simply fail.

Another reason is that the buyer has not completed the order on time, and the seller has cancelled the contract.

At that time, the garment factory suffered a big loss and could only throw out the clothes that had been made at a low price, but this situation was generally less.

We can know that these clothes are quite cheap.

8. what are the characteristics of European and American tail garments?

The fabric is good, the design is simple, the process requirement is high, and the popularity. The disadvantage is that the oversize edition is not suitable for the size of the Asian.

General retail stores will sell at a higher price and a smaller volume.

The added value of brand is high.

9. what are the characteristics of Japanese and Korean tail cargo?

The style is quite damp, and the materials are not very particular. It's more fashionable and the price is not too high.

10., analyze the process of a tail cargo reaching the consumer, and how does the price increase?

From the factory to the first class tail goods wholesalers, and then the hands of the two level wholesalers, there may be three levels, and finally to the retailers shop, and then face the terminal consumer groups.

The profit per wholesaler in the normal line is around 25%.

When retail stores face consumers, prices may increase a lot.

Example: tail goods wholesaler a LONDON FOG windbreaker, wholesale to retailers is 90 yuan, but according to different cities, different location of the retail store, the highest can sell more than 1000.

11. what are the characteristics of the tail goods clothing retailers? Or what kind of shopkeepers like to sell tail goods?

Low end route

The price of clothing in the store is generally low. Generally, the price of a T-shirt is between 10 yuan -50 yuan, and the price of the coat is only seventy or eighty yuan.

The clothing styles are quite unique, which are quite different from those sold by other * * stores, and their fabrics and workmanship are relatively general.

The clothes in the shop are not very particular.

The main customers of this kind of tail goods clothing retailers are students whose economic strength is not very strong and relatively small income. Many students turn around in the shops and pick one or two clothes when they finish school.

Middle and high grade route

Another kind of tail goods clothing retailers take the middle and high grade route, the appearance is spacious, the type is complete.

In addition to clothing, all kinds of household accessories, shoes, bags and so on.

Compared with the low-end foreign trade clothing store, the high-end high-end boutique stores are relatively easy to operate because the profit point is high, the main target customers are fashionable men and women who like personalized clothing, and the guarantee of quality, so they cultivate a lot of loyal consumer groups.

In my opinion, clothing retailing stores are very important in the composition of clothing categories. The premise is that they must be targeted and targeted at the location of the retail business circle.

The profit of tail cargo is very high, but if it does not identify with its consumer group, the added value of high value is also zero.

Of course, in the process of operation, as a retail shopkeeper, it is necessary to develop and develop a loyal consumer group that is suitable for its own store style.

In the long run, if the business of tail cargo is high-end or high-end,

12. where will they sell the tail cargo?

According to our current customer base, we can roughly divide it into four modes:

(1) two level wholesalers, who mainly operate in some clothing markets in the country, such as Sungang warehouse in Shenzhen, Wang Hong clothing city, Beijing zoo, Tian Lan Tian, Guangzhou's Kam Tung, and so on.

Also on the company's warehouse wholesale, through the network to find customers, warehouse site goods and online ordering.

The general pattern of this model is relatively large and the price is also cheap, for example: Guangzhou (Brahman) Ji Ge Clothing Co., Ltd. is representative.

(2) retail outlets throughout the country.

In the form of retail stores, the general scale is from several to several hundred, and the retail mode is high.

(3) morning markets, night markets, exhibitions, two or three tier cities, suburban districts and counties.

The quality and style of this model are generally low, and basically aim at the low price consumers.

(4) the newly developed online retail outlets, such as Taobao, eBay and an independent online shopping mall.

This pattern is characterized by large sales volume and high demand for quality and style.

At present, some large online shopping centers which are just starting to go online have not been independently designed or produced because of their initial start. The amount of single item is not very large, so they will also sell some tail goods.

But when we do it, we will design and produce it ourselves.

13. what are the points for attention when the tail goods are placed in the shop?

Because foreign trade goods may not have independent packaging on the way to the factory or on the way to pport, they need to be ironed and checked again when they are brought back. They also need to match other clothing in the store, so as to improve their added value and product value.

14. how should the tail clothing be priced at retail?

There should be no specific rules, mainly depending on different retailers.

The purpose is: reasonable pricing, long-term operation, not to make profits.

15. what are the advantages of tail goods clothing when they are sold to consumers?

Summary: spend the least money to buy the most valuable items.

It is mainly reflected in fabric, quality and fashion factors.

What is the sales situation of the 16.2014 year's tail cargo?

The sales volume of tail cargo in 2014 is lower than that in previous years.

The main reason is due to the financial crisis, the increase in raw material costs and the increase in wage costs for factory workers.

Many domestic large foreign trade clothing processing factories, the order quantity reduces, has the order not to do, causes the tail cargo clothing quantity to drop.

17. what do you think of the future of the tail garment?

The clothing market will be more specialized. At present, China's tail cargo business accounts for only about 5% of the total garment industry. The development of brand discount stores for Chinese brands and other proportional growth stocks is self-evident.

In recent years, all kinds of clothing stores have begun to appear. The appearance of clothing tail cargo has solved the problem of stock and fatigue of the brand and distributors, and optimized the industrial chain of clothing. However, because of the non-standard channels of goods, prices and management, the whole industry chain has been discordant and even frictional. For example, the emergence of counterfeit brand tail goods processing industry, the customers' doubts about the price difference between the season and the season, and the unhealthy competition brought about by the same price of regional goods and different kinds of goods.

The pformation from wholesale to retail brand is not a sign rewriting.

If a business wants to develop healthfully, it must also join hands with brands, channels, and discounts to unify the channels and prices of goods, and strictly control the clearance of tail cargo.

Personally, I think this is the future of the tail garments.

There are three main reasons: first, the supply of tail goods is less and less, two is the increase of employees, and three is that more and more counterfeit products are being manufactured.

For a clothing company, in the long run, they should make their own brand and belong to their own patent clothing products.

Compared with making tail cargo, the tail cargo merchandiser has more prospects for development. In other words, it is to choose some brand clothing design, fabric and make its own brand.

Not only does it save costs, it also keeps up with fashion trends in design, but it has great advantages in terms of price.