How Can We Make Both "Seasonal Footwear" And "Seasonal New Products" Both?

It's time for another season.

Facing a common question: how can we display the display of "off season shoe products" and "seasonal new products" to achieve sales explosion?

 

For consumers, vision

The first impression is very important.

Therefore, no matter what the situation of store goods is now, if we want to make rational use of some resources and space, the first step is to master the overall area and style layout of the storefront, and make overall planning.

The second step is a comprehensive understanding of the state of the goods. Next is the right remedy and the need to solve it.

For most shoe stores, there are four kinds of shoes for the past season.

Symptom 1: low inventory, discount processing

Recipe 1: don't let season products grab new products.

This situation is relatively easy to handle, because there is not much inventory and is actively discounted.

But easy to deal with does not mean that there is no need for fancy display.

When the quantity of goods in season is not large, the discount will be processed, which will grab the season's new product.

At this time, the shoe store must place the new season products in the golden area.

For the display of over season goods, it is not too obvious, so long as we can let customers see in the browsing process is OK, in the exhibition area clear sales promotion signs.

In addition, new and old methods can be adopted.

The way of display is to select some styles and colors in a small number of over season goods, and match them with the theme of the season.

This arrangement will play a new role in promoting the sale of over season products, and customers will be pleasantly surprised when they learn that one of them can enjoy a discount.

Symptom 2: low inventory, no discount.

Prescription 2: matching display, proper connection.

The second case is that there is a small stock of over the season goods and does not occupy too much liquidity in the shoe store.

Shoe stores generally do not want to deal with discounts, hoping to sell them at a positive price.

Under such circumstances, the exhibition know-how of the two season is "smart matching".

This collocation is embodied in two aspects: one is the visual "collocation display"; the other two is the "matching sale" on terminal sales.

There is a pitional period between the cross season goods and the seasonal new products. It is impossible to say that the seasonal products should be replaced by the seasonal products.

Symptom 3: stock and discount.

Prescription 3: clearly show off season goods

In the third case, there are more goods in the shoe store in the past season.

It can be displayed according to the number of windows.

If there are two windows in a shoe store, you can take out a display of the seasonal goods, while the other one can be used in the new product display.

If there is only one window, the new products should be the main products on display. As for the over season goods, we can make use of some other locations of the storefront to occupy a single area (not the golden location), and do not affect the display of new products.

For example, we can make the water platform into a promotional platform to conduct the display of over season goods.

Or use central island for large area display, and use POP to mark the discount information.

A special note is that silent sales promotion needs to be done.

Because most shopping guides will spend more energy on new product recommendation when new products arrive at stores, customers tend to ignore the promotional advantages of over season goods.

Then how can we effectively display this promotional advantage from the display? Xiao Shi suggested that we should not sell promotional items on promotional cars to complete the display of promotional items.

We can place props on both sides of the promotion platform, which should be dazzling and attractive. At the same time, we should put the sales promotion sign in this area (which can be done very well), and then write a clear promotion sign. If there is a gift, we must let the customer know that you are giving it at the first time.

Symptom 4: inventory is large, no discount treatment.

Prescription 4: display by correlation method

The fourth case is the most difficult to grasp.

First, before ordering new goods, the shoe store should plan the overall display style of the store, including the color and style of the goods.

Shoe shop should fully consider the inventory of seasonal goods. When ordering new products, try to choose goods that are basically in line with the color and style of the goods in stock.

For example, the series of styles, the extension of colors, etc.

The second step is terminal goods matching display, which is the most difficult part.

Terminals should be able to understand the correlation between over season goods and seasonal new products, and use this correlation in the mixed display process to guide the color association of shopping guides, and to promote the sales of the two products with the mode of collocation and display.