The Two Days Of The Foreign Trade Business'S Ice Fire Continued

The exchange market has returned to a plateau, but many changes have taken place between the exchange rate fluctuations.

Under the depreciation of the RMB exchange rate, it is China's import traders who bear the brunt.

The extreme family is an outdoor product importer in Shanghai.

Many domestic sales of many famous outdoor backpacks, skateboards and so on, and their sales in 2015 were close to 100 million yuan.

The extreme house factory office is located in the old house on the South Bank of the Suzhou river. There are skateboards, backpacks and trophies on the walls of the office. There is a huge graffiti on the wall.

Ren said that this is a "Americanized" enterprise, he hoped that the company as much fun as possible.

He pointed to the central air purification system he installed for his employees and the small air purifier in every corner, showing the PM index of the office to reporters, "it has been less than 50, and the outside is one hundred or two hundred."

He is very proud of the welfare system of the company.

However, he had to make some changes in the face of the pressure of the exchange rate force. He said the company was prepared to reduce employee benefits, cut down some entertainment expenses, coffee and snacks, so as to ensure that wages and bonuses were not affected.

"We need to tighten our belts."

He said.

"The exchange rate has obviously affected us now, and net profit in 2016 will almost lose 10%."

The general manager of the extreme family Ren Ren told reporters.

In the evening of January 13, 2016, when the reporter found Pang Tao, vice general manager of the extreme home, he just held the first shareholder meeting in New Year with other shareholders of Ren and other companies.

Devaluation is one of the core topics of the shareholders' meeting.

"When I raised the issue of exchange rate at the meeting, this became the focus of discussion.

The depreciation of several days of the new year, and then let us begin to face up to this problem.

Ren sits in the office next to the South Bank of the Suzhou River, recalling the prism.

The result of the discussion is that they hope to compensate for losses by expanding sales and reducing costs as far as possible.

Ren said, the first is to negotiate with suppliers, as much as possible to lower the cost of delivery, and the second is to reduce operating costs.

We are afraid that we will stop hiring people or reduce jobs.

Some of the expansion plans will also have to stop. This year is a bit conservative.

Like two sides of a coin, the depreciation of the exchange rate affects the coffee and snacks of the employees of the import enterprises, but at the same time, it can provide timely help for the export enterprises in the cold winter.

Wang Xiaoyang works in a family business in Jiaxing, Zhejiang.

Business, contact foreign customers, try to sell the bearings and coils produced by their factories.

In the cold winter of export, the devaluation of RMB since last August helped him make up for a lot of losses.

Wang Xiaoyang said that from the end of 2014, orders from Europe, the Middle East and Southeast Asia began to decrease, and last year's business was harder to do, down by one to 20% compared with previous years.

But the depreciation of the renminbi helped them cover about half of the order loss.

Ren also said he had started to remind friends of importing business to pay attention to exchange rate.

"When I finished them, they said," Wow, they used to be less money and could buy fewer BMW.

Many people have not realized that the exchange rate will gradually erode your profits before you know it.

At the beginning of 2016, the rapid devaluation of the Renminbi made him happy.

Perhaps the exchange rate has emboldened him. In 2016, they had plans to expand recruitment.

"Business is not good enough to recruit people."

He said with a smile.