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    The Change Of Creative Director Will Continue To Be Unable To Stop.

    2016/1/18 16:12:00 18

    Creative DirectorKnowledge ChangeBrand Strategy

    Since the departure of Alexander Wang in July last year, the high turnover of the luxury goods industry has been blowing up. Dior creative director has not yet been filled, and Saint Laurent has recently heard the secret of changing her team.

    Last October, Dior creative director Raf Simons announced the departure. Even after the release of the 2016 autumn and winter series and the Gao Ding series, the French fashion house has always been calm and relaxed. However, under the speculation and spying of the media and retailers, every designer who has had contact with Dior top executives has become a "skeptical object". Sarah Burton is the latest candidate.

    Her name is far from the current owner's brand: Alexander McQueen. Sarah Burton has been staying here since the internship and was promoted to the brand creative director in the 5 month of 2010. Compared with the star designers of the same period, such as Givenchy's Riccardo Tiscis and Balmain's Olivier Rousteings, she is very low-key from dress to behavior. Her recent rumor is that Sarah Burton is talking to Dior about job hopping.

    Perhaps it is because this time of departure is so widespread that even Saint Laurent has been implicated. Although the brand has publicly rumor that Hedi Slimane will not leave and release. Men's wear Autumn winter series will be news in Losangeles. But a few days later, the legendary successor was exposed. According to industry sources, the French fashion house is talking to Anthony Vaccarello, creative director of Versus Versace.

    Up to now, Hedi Slimane is still confused. Similarly, no one can tell the decisive reason why he has come back. From the earnings report of its parent company Kai Yun group in recent quarters, Saint Laurent has always been in the stage of rapid development, and has even been praised by the group for several times. Lisa Armstrong, the fashion director, made two conjectures based on the information provided by insiders. First, Kai Yun did not issue a contract renewal which satisfied the creative director. It is rumored that Raf Simons left Dior at that time partly because his treatment and resources were not as good as LV's creative director, Nicolas Ghesqui re.

    Let's look at the rumor's successor, Anthony Vaccarello. At the age of 33, Belgian, Anthony Vaccarello won the ANDAM Fashion Designer Award in the 2011 year of the year, and won the appreciation of the old Buddha LVMH Lagerfeld. When he took charge of Versus Versace in early last year, his design style became clearer: Decadence + rock and roll, similar to Hedi Slimane.

    At present, brands are mainly looking for creative directors in the following three ways: first, the big names are mutually dug; for example, the LV Nicolas Ghesqui re re Raf Simons, which has been stolen from the Paris family, has worked for Jil Sander; second, the company promoted internally, Alexander McQueen took the lead position in the brand position 19 years after the promotion of the director position, and after the original creative director was turned off, the latter's deputy, namely, the company, was pushed onto the throne; third, the independent designer was excavated. The Paris family After losing Alexander Wang, Demna Gvasalia was recruited as the creative director from Paris fashion brand V tements.

    Standing at such a height will be the designer. Pay Wavering, this sounds too childish. The second conjecture is quite reliable: Hedi has reached its limit, while the Gucci of the same group, like zhongzhongtian, has gone beyond its own momentum. To quit at the top is probably a way of keeping things safe.

    Unwittingly, this wave of job hopping has spanned 2015-2016 years. When can we stop? The long and costly exchange of blood in the luxury goods industry is continuing to ferment. This is obviously not a proper solution to the issue of a job advertisement.


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