Fashion Brand Model Needs Continuous Innovation

"Internet +" has become a major trend. Internet apparel customization has also become a hot spot in capital market investment.

China's Internet custom company Evo tailor was awarded the 150 million yuan B round of financing from IDG in May last year.

In February last year, BucketFeet, the US based brand in Chicago, just completed its A round of $750, and was led by JumpstartVentures.

BucketFeet's admiration is: a pair of shoes, an artist and an inspirational story behind him.

At present, there are about twelve thousand designers around the world uploading their design patterns to the BucketFeet platform. After screening, 200 of them can print their inspiration on canvas shoes and sell them directly.

In addition to personalization.

You can also buy all kinds of printed socks on it. BucketFeet plans to enrich the category and allow more designers to enter our daily life.

Unlike most of the original brand in the United States, BucketFeet has a wide range of sales channels. The group sells products to well-known e-commerce providers such as Nordstrom, Bloomingdale 's and Lord&Taylor, and also has laid down the studio and some temporary shops on the street (pop-up shops).

Another reason for the rapid development of the company is that artists on the platform voluntarily use social media to promote their works, interact with and interact with fans, and form snowball effects over time.

ThredUP is a US website that provides second-hand clothing trading. It has obtained 23 million D financing from five markets, including highland capital, red dot venture, Trinity Ventures, James Reinhart and Greg Bettinelli.

So far, the total amount of financing has reached US $46 million.

ThredUP uses consignment mode and trading products are secondhand. The reason why it is favored by investors is that its service mechanism makes the whole paction process very simple. Users only need to wear clothes and clothes in bags, so they can wait to collect money.

In China, this mode is not strange. The common people's network is a typical case. But the clothing industry is not common. Taobao seems to have the same function and can sell its own idle things, but the premise is that users need to open their own stores. ThredUP does not need to do so, nor does it need to connect itself to the express company. All processes need to be registered simply.