The Impact Of Electricity Providers On Physical Retailing Will Intensify.

The National Conference on business affairs was held in Beijing. Gao Chenghu, Minister of Commerce, pointed out that in 2015, the total volume of consumer goods in China is expected to reach 30 trillion yuan, ranking second in the world. The retail sales volume is expected to reach 4 trillion yuan, ranking first in the world and the contribution of consumption to domestic economic growth is close to 60%.

At present, the consumption of online shopping accounts for only 13% of social consumer goods in China. At present, more than 80% of the market share is still controlled by traditional retail entities.

Especially in fast moving consumer goods, daily necessities, fresh food and catering, consumers still prefer retail outlets.

In terms of digital electronic products, especially the Jingdong, Tmall Online Shopping Festival and upstream manufacturers, the traditional low-end products in the traditional retail outlets are more heavily affected by online shopping, while consumers of mobile phone products whose price is above 2000+ is still inclined to experience and buy online (except for apples).

In fact, the crowd of consumers iterated.

And the impact of Internet parity on traditional retail, especially mobile phone stores, is far greater than the actual impact.

I believe that based on the advantages of entity service and product experience, it is essential to have a good base line operation and category upgrading.

In fact, this is not alarmist, economists have already predicted, including the state made policy adjustments, in 2018, the network electricity supplier market share will account for more than 40% of the total consumer goods.

That is to say, under the share of 13% this year, the electricity supplier share will be quadrupled in the next two years.

In the field of mobile digital retailing, the era of earning profits by relying on traditional hardware has begun to fade away. This is not only the disappearance of asymmetric information dividends, but also the whole social and commodity trading environment.

In the mobile Internet environment, the development of Pan intelligent devices (such as watches, cars, homes, etc.) will usher in new development opportunities with the core of intelligent terminals. For mobile retail entities, these emerging terminal categories will be the key profit growth point beyond the mobile phone in the next five years.

Not only that, from

Extended software services (such as music viewing members, quick repair services, etc.) will also become a commodity, appearing in the physical store.

That is to say, the future mainstream digital electronic format may be the "intelligent life experience Museum" mode.

This year, the plan of "Internet +" and "national entrepreneurship" of the State Council is to completely open up the upstream and downstream supply chain, make full use of Internet technology application, and realize the flat channel.

Including cross-border electricity providers, agricultural products, e-commerce, consumer goods and other industries will usher in a new, twenty years rare opportunity.

Facing the millennial generation of 80, 90, or even 00, any kind.

They have to think deeply about what they think and do.

At present, this group of special consumer groups in China is large enough (500 million), consumptive force is strong enough (overdraft families), highly personalized (like buying)...

And these new generation of people with amazing consumption power, the Internet is everything to them. Life, interpersonal communication, entertainment and so on have reached the point of "no network, no survival".

There is a saying in marketing field: "where people are and where the business is!" any business person who is blind or ignores the online communication with consumers and brand communication is fatal.

As a result, the integration of cross-border O2O mode online and offline has become a required course in all retail fields.

You do it, it is there; if you don't do it, he is there too!