Fujian Shishi Brand Clothing Should Focus On Competitiveness.

"With the rapid expansion of the international fast fashion brand in the Chinese market expansion, some well-known local clothing brands are adopting the strategy of differentiated competition to respond positively through product innovation, technological innovation and channel innovation."

Senior people in the industry said that from 2015 winter and 2016 spring clothing orders, dealers everywhere for Shishi many local brand clothing orders have not decreased, the hope for the downturn of the domestic apparel industry.

At present, the garment industry is in the strategic development stage from "quantitative change" to "qualitative change". The industry is trying to explore the breakthrough and upgrading mode of innovation driven and intensive development.

It is understood that since 2015, in order to adapt to changes in the market and consumer demand, CABBEEN, AI Deng Bao, Far East apple, LXT, Emperor licensing and other famous clothing brands in the design and development, equipment pformation, product quality and testing and other aspects of a comprehensive pformation and upgrading, through differentiated competition strategy, with a variety of styles, closely follow the trend of brand image and domestic and international casual wear brands to launch a market competition.

Headquartered in Shishi clothing city menswear District Hongkong Lei Shi LXT clothing company, is a professional research and development, leisure apparel business mainly clothing enterprises, held in Hongkong Lei Shi special clothing 2016 spring and summer products ordering meeting, Hongkong Lei Shi LXT dress general manager Chen Yuping to dealers from all over the country, strategic partners announced that the company in the new year will be a series of measures to strengthen terminal services and support work, support terminal network construction, enhance store performance, and achieve the win-win situation of enterprises and brands and partners.

"The current market competition in garment industry is not only reflected in price competition and product competition, but also in brand competition and business mode competition.

To compete with international fast fashion brands, local brands should pay more attention to product innovation, technological innovation and channel innovation.

People in the city textile and Garment Association believe that the local brand clothing enterprises have recognized the importance of innovation. No fashion design, fast shipping and more sinks, it is difficult to compete with the international clothing brands in the domestic market.

Cao Yansong suggests the future

The local enterprises that may win the industry must, on the one hand, make clear the product positioning, target group positioning or channel positioning and the full differentiation of international brands; on the other hand, they already have good brand, channel foundation and management system; they must comply with the competition of the industry and constantly strive for innovation and innovation, so as to see the market in a long-term perspective.

Adjust themselves to adapt to market pformation.

"The pformation and upgrading of enterprises and brands should be pformed from production logistics enterprises into marketing service support enterprises".

Chen Hai, director of brand operation, said.

For the current competitive situation in the clothing market, Cao Yansong, CEO, who has been concerned about the development of Shishi local casual wear industry, believes that the advantage of Shishi local casual wear brand enterprises lies in a better understanding of the needs of local consumers, a better understanding of the operation mode of the local commercial environment, a richer channel base and a broader mass base, especially in the three or four tier cities. These advantages are more obvious. Of course, the local enterprises have a certain gap with the foreign giants in terms of overall brand operation, retail management capability, supply chain efficiency and resource integration capability.