The Electricity Supplier Lets You Buy The Shopping Mall To Let You Have Fun.

Changsha's Wanda is not alone in the adjustment of physical department stores. According to statistics, as of the second half of 2015, more than 45 Wanda Plaza have been adjusted and transformed.

Last August, Wang Jianlin It has said that Wanda Group is "fully implementing light assets".

In 2016, new Changde and Yiyang Wanda Plaza also planned to adopt the "light assets" mode. Among them, the Changde store is the first pilot project for light assets. BBK official said BBK business Will be fully stationed in these three Wanda Plaza, which is about to open, to create a new "Wanda BBK" business situation.

After adjusting the Kaifu Wanda Plaza, in addition to adding more family experience formats, it changed the original joint venture system with the merchant to the rental system. The entry merchants will cooperate with YISHION leasing, no longer like the past. Department store Similarly, in addition to paying rent, shopping malls should also be buckle on the basis of monthly sales. This not only guarantees the growth of the revenue of the mall, but also stimulates the enthusiasm of merchants to promote marketing profits.

Whether at the end of 2015, the Pok Fu ICITY good life center, Hisense square, or Hexi Wangfujing, and Wanda Plaza now focus on the "fashion shopping center" with "eating, drinking, and playing together". Even the traditional department stores have increased the number of fast fashion restaurants, children's parent-child activities areas and movie theaters as much as possible.

"No change, waiting for death" has become a common understanding in the traditional commercial body. While embracing the electricity supplier, developing the experience economy becomes the two weapon for them to seek new life.

The operation of Wanda Department store not only reflects the predicament encountered by Wanda Department store, but also reflects the transformation of the whole entity department store industry.