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    Capital Market Investment And Financing Events Continue

    2016/1/17 10:06:00 34

    Capital MarketInvestment And FinancingClothing Brand

    In 2015, the investment and financing events in the capital market continued. But why can these enterprises that successfully finance attract these investors? Where are their characteristics?

      

    SEE: fashion business community + Photo commercialization

    Last August,

    Fashion business

    Community See has completed millions of dollars in A round of financing, including IDG, sunrise capital and BAI (Bertelsmann Asia Investment Fund).

    What See wants to aim at is the vacancy market. It is a fashion business community focusing on "image commercialization", focusing on clothing category.

    When the user releases the desired items in the form of pictures on the See, the active users and fashion buyers on the platform will start to find the same products on the global scale and display them in the form of comments and purchase links. At the same time, other users can see that if they like, they can press the "ask" button to facilitate the aggregation of demand and accurate portrait of consumers.

    Of course, these crowdsourcing parties can also receive the corresponding service fee income through the reward mechanism (sales commission).

      

    Emann:

    Amoy brand

    Guangdong's local clothing electronics group, Guangzhou Humei Clothing Co., Ltd., which owns the brand name of Amman, initial language, and so on, won the largest financing of an electric brand in the first half of last year. Dongguan searched Limited by Share Ltd in the clothing industry, and invested 324 million yuan in its strategic investment, thereby gaining 25.20% stake in Humei group.

    It is understood that investors once again invest heavily in the Guangzhou Hui Mei fashion group, which owns the Internet clothing brands such as Yin man and Chu language, because it is optimistic that it has an excellent electricity supplier gene.

    With the rise of Internet consumption, as an e-commerce company, Hui Mei is very prominent in brand building and network marketing.

      

    Showroomprive:

    Nominal discount

    In October last year, Showroomprive, the second largest fashion supplier in France, won the investment from vip.com, a Chinese electricity supplier. The latter subscribed Showroomprive shares worth 30 million euros (about 210 million yuan).

    It is reported that Showroomprive is an online shopping website headquartered in Paris, which can buy clothes, cosmetics and household products, and provide 30-70% leading name discount.

    The company's annual revenue exceeds $500 million, making it the leading e-commerce company in Europe. Its performance in 2013 was second only to that of LVMH group.

    Showroomprive was founded by Thierry Petit and invested 37 million euros from private equity Accel Partners in 2010.


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