Next Month'S Swimsuit Show Is Attracting Attention.

If the global fashion is comparable to the fashion week, it will be Vitoria's Secret annual show.

And in last year's hit 20th anniversary return to New York.

It is a new peak.

At the same time, it seems to be trying to establish a new topic. The Secret Swimsuit show, which started last February, was also announced on next month's 5. However, the Sharen Jester Turney, who recently hosted the ten year's announcement, resigned from CEO and became a consultant.

The announcement was certified.

If you think that Turney is going to take office just to make the development of the Wei Mei show stronger, then you are wrong.

Since she took office, she has been testing the water to find more profitable points.

From the traditional underwear to the implementation of the swimsuit and the popular sport product line, it is growing.

However, these "peripheral businesses" are not always able to rub up to growth. The street leisure clothing series of Wei Ming is unable to promote.

Business sales are also gradually being withdrawn.

At the same time, the importance of updating speed to market share may be valued. The process of product development has been reduced by nearly four months, and according to the brand's top level, it can even be reduced for another two months.

In the light of this development, it should be Zara in the underwear industry in the future.

According to the statistics of IBIS World, 61.8% of the underwear market share in the world is held in the hands of confidential. More importantly, during the period of Turney's incumbent, its revenue increased by 70%, or even reached 7 billion 700 million (50 billion 597 million RMB) in 2015.

The reason for his resignation is to shift the focus of life to family and personal life.

At the request of CBS TV station in the United States, the show took place one month in advance, and went two times to facilitate editing and editing. In the first few weeks before the show, the exposure of the model began to increase sharply, and the proportion of the figure, the complexion, the skin color and the personal interest became the focus of media competition.

However, in spite of the above, Turney has made undeniable moves for the summit. However, because of its insistence on the direct selling mode, it has not allowed franchising, and so on. It also gives more counterfeiters and competitors a chance to make profits.

Globally, there are only underwear stores in the United States, Britain and Canada.

In 2015, the first store opened in China was just the "Cut Edition" secret store which was the main player in the perfume, shower gel and underwear. Without exception, the exclusive stores in Malaysia and Hongkong were also such an "abridged version".

Therefore, Turney's departure may be more helpful to the future sales of the company. However, it is probably the primary concern of the company to recalculate the global strategy.

Can Turney, a company adviser, make this adjustment? It remains to be seen.