Ambush Takes Rebellious Subculture As Design Inspiration.

Because Ambush is punk, and real. Punk Business is the devil and destroys the purity of anger. Now the brand not only designs punk style jewelry under the banner of sub culture, but also has joint cooperation with Sacai, Louis Vuitton and Jun Takahashi, and Rihanna and Lady Gaga also wear their jewelry on the street.

Traditionally, men wear jewelry It is also a symbol of rights and status. But in modern times, if men wear some ornaments again, they will be eccentric. "In the case of jewelry, Asian men seem to be more comfortable because they are less constrained by masculinity. So it's fun to work hard on jewelry design. " Yoon said,

Now, the production of Ambush is guaranteed to be completed in China. It is important to communicate with craftsmen and determine details in time. Yoon said.

Ambush was founded in 2008 and was co founded by Verbal and Yoon husband and wife files. When two people met at Boston University, they were very busy using this brand to define Japan. Street culture 。

Before, Verbal played rap in the famous Japanese HIP-POP team M-Flo and hip-hop team Teriyaki Boyz. Yoon is a graphic designer. Verbal still plays when he rap, but he can't find the right jewelry to match, so he does some work himself. Since then, friends around the world have come to the door to ask for help, and some retailers are coming. In 2012, they made the whole series.

The neutral wind that Ambush walks, the jewelry design does not divide the male and female.

Verbal chose the word "Ambush" to make a brand name, just like onomatopoeia, as if someone had seen the response of the whole design. The design inspiration of the whole brand comes mainly from the subculture of street and music. The inspiration for the new season's jewelry design is mainly from Arizona and the Beatles. "This is our modern interpretation of jewelry in the southern part of the United States." Verbal said. This season, the "Dreamcatcher" series does have Indian customs.

Ambush wants to attract young people. According to Yoon, there is no "plan to expand into a big brand, or a five year plan".