How Does The International Gold Price Show?

Beijing, new year's Eve

It's not crowded.

In this store which mainly trades in gold and jewelry, "aunt" has become the standard of consumers, "aunt + girlfriends", "aunt + wife", "aunt + children" and other combinations, some are concerned about gold ornaments, and some ask gold bars.

Just a few days ago, all the major gold stores in Beijing, including Guohua shopping center, were bustling.

According to media reports, the sales of gold bracelets and gold pendants increased by 25% during the Spring Festival, while sales of gold pshipment beads were booming, up nearly 35% over the same period last year.

In just a few days, apart from the difference between holidays and workdays, a bigger difference is that gold prices have surged forward from the long holidays of the Spring Festival, and have come down sharply after the holidays.

However, Zhang Wei, a precious metal analyst at Zhuo Chuang, told the daily economic news reporter that the long-term upward trend in gold prices has become increasingly evident.

Then, is it possible for Chinese mothers who are blocking Wall Street in 2013 to unwind the wave? Zhang Wei's answer is pessimistic.

He analyzed that many consumers in China still fixed their eyes on gold ornaments, and the price of gold ornaments was very high. Roughly estimated that only when the price of gold climbed to about $1700, then the Chinese mothers who were making the rounds were expected to unwind.

During the Spring Festival, there was a lot of noise in Beijing's famous gold store, Cai Bai store. According to the staff, many people had already waited outside the door before they opened the door.

During the seven days of the Spring Festival, vegetable shopping mall

Sales exceeded 200 million yuan, and sales of gold jewelry increased significantly over the same period last year. This is still in the case of unit price lower than last year's 11 yuan.

The situation in Guohua shopping mall is similar.

During the Spring Festival, the sales of gold bracelets and gold pendants increased by 25%, while the sales of gold pshipment beads were booming, up nearly 35% over the same period last year.

Wei aunt from Henan is a member of the gold rush this Spring Festival.

She bought two gold bracelets in the shopping mall, and a total of 20 grams of gold bars with golden monkey, which cost nearly 20 thousand yuan.

"Gold is always valuable, unlike stocks that go up and down, so there's nothing left."

Wei told reporters on the daily economic news that in the second half of last year, the price of gold was cheaper. Now that they are going up again, they will buy some gifts for their daughters during the lunar new year.

According to the staff of the mall, the price of gold has declined over the past two days, but it has gone up a lot before the holiday. The price of the gold bar before the festival is about 220~230 yuan, and the price of the gold bar in the shopping mall is 254.9 yuan / gram on February 17th, and the price difference is about 30 yuan.

Spring Festival

The liveliness also took place on May 1 holiday in 2013.

In those days, gold prices had been rising for 10 consecutive years, and the Wall Street predators joined hands and the gold price dropped from $more than 1900 / ounce to more than 1300 dollars / ounce.

Chinese mothers began to cram for the first time, making China's gold consumption exceed 1000 tons for the first time, reaching 1176.40 tons, an increase of 41.36% over the same period last year.

Later, the price of gold did not stop because of the blocking of Chinese mothers. It quickly broke through the $1300 level and dropped to its lowest level in early December, at 1046.6 US dollars / ounce.

On February 17th, the price of Guohua shopping center gold bar was 254.9 yuan / gram, while the price of gold ornaments was 305 yuan / gram, and the difference between the two units was more than 50 yuan.

Zhang Wei introduced, from the statistical data for many years, if gold investors hold 5 years or even more than 10 years, gold does have the value of preserving value.

Therefore, he suggested that ordinary investors should not pay too much attention to the fluctuation of gold prices in the short term, lengthen the investment cycle, share the risk, and try to buy gold bullion with lower added value.

At the beginning of this year, gold prices soared all the way, and surged to $1263.5 / ounce in the new year's Eve.

Although the price of Chinese mothers was about $1300 in the year, some of the "mothers" had already come to a solution in theory.

However, this is not the case.

Zhang Wei believes that many ordinary consumers can not distinguish the use value and investment value of gold. Their eyes are mainly focused on gold jewelry, and the price of jewelry includes brand value, processing cost and so on. These costs will be converted to international gold prices. Only when the latter reaches about 1700 dollars, will Chinese mothers be expected to really solve the problem.