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    Garment Retailers Must Make Changes To Meet Challenges.

    2016/2/22 13:21:00 47

    ClothingRetail IndustryMarket Quotation

    Managers focus on staffing and training to maximize the use of costs without compromising customer experience.

    Many retailers use a staffing model based on the flow of people to decide when stores need more staff.

    Other managers give salesmen better training and teach them better technology.

    Vitoria's Victoria s Secret continues to train its shop assistants in an innovative way to teach them styles and models.

    Similarly, the Chico s, which is created by innovation, allows salesmen to make good records with flat panels to maintain deep customer relations.

    Even the most important personnel changes, such as the increase of manpower at peak hours, will bring high costs, which means retailers can not adopt those schemes that seem feasible but will not increase their turnover.

    No matter from the number or function of a shop, some shops may need to pay more attention to these aspects than other shops, which makes it more important to analyze the impact of the scheme according to the specific store situation.

    Accordingly,

    Retailer

    We can learn about the operation of each store by testing everything from commodity supply to pricing and price reduction.

    In addition, retailers can try other ways to increase their turnover, such as installing call buttons in fitting rooms, or letting shopmen carry mobile devices to find different styles of clothes.

    Last year, we talked about it.

    Promotion scale

    This is also one of the highlights of this year for retailers.

    Retailers are constantly adjusting their sales strategies, and many retailers have introduced them.

    Low price goods

    To reset the discount products.

    These new stores or direct stores want to differentiate consumer locations with different price sensitivity.

    Nord Sturm (Nordstrom) plans to expand Nordstrom Rack with great ambitions, while Lord&Taylor has recently introduced the concept of Find@Lord&Taylor. At the same time, some smart retailers are also increasing their parity products, such as J.Crew Factory Store.

    A challenge for discount stores is that some consumers may turn to the new selling point of discount goods, which means retailers pick up sesame and lose their watermelon, though sales have increased, but profits have not increased.

    The potential relationship between different product lines of retailers makes store location more important.

    The best way to introduce discounted goods is to predict the sales volume of new stores based on the consumption potential near the lot and the sales volume that can be attracted from the surrounding areas.


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