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    Sunning Yun Shang Sun Responded To Liu Qiangdong: He Is A Typical Landlord Thought.

    2016/2/24 11:01:00 86

    SuningYun ShangSun WeiminResponseLiu Qiangdong

    Sun Weimin first declared that the real enterprise did.

    Online retailers

    Can not be shaken, because traditional enterprises forget the electricity supplier, that is to say that the Internet is out of business.

    He also pointed out from the tactical point of view that in the Internet era, brand enterprises do not make a closed door plan to make brands and R & D designs, but to contact and interact with users through various platforms of e-commerce operators, and eventually reverse C2B customization, or even "intelligent manufacturing".

    In this way, how can we not touch the net?

    The so-called "traditional brands only need to focus on products" remarks are totally ulterior motives. Any enterprise's R & D and design need timely feedback from the market and users. Under the electricity supplier mode, the user data is more valuable than gold. C2B reverse customization, intelligent manufacturing and so on are inseparable from the big data mining, tradition.

    brand

    We should strengthen communication with users of different groups through multiple platforms and channels. The platform should also open up data and operation capabilities to brands, promote and help traditional enterprises to enhance their operation capabilities, and strengthen the R & D design with big data.

    In this regard, we have made many useful attempts to build an electricity supplier joint team with Samsung, LG, Lenovo and many other enterprises, open and analyze user data, and C2B in turn guide product R & D design, making the manufacturing side respond faster and supply chain operation more efficiently.

    This year, we also need to step up the opening up so that brand enterprises can really participate in the operation of e-commerce, and even become the leading role.

    Sun Weimin further pointed out that Liu Qiangdong's argument was intended to establish channels.

    hegemony

    The suspicion is typical landlord thought.

    I am not alarmist, although Jingdong has not yet done a big business, but accidentally reveals the "channel hegemony" fox tail.

    But brand enterprises will never be misled by his "obscurant policy" and hand over their fate to Jingdong.

    They know that the laissez faire of the Jingdong is "raising dogs for wolves". Sooner or later, they will go down to eat.

    As a matter of fact, Jingdong has long used the method of boiling frogs in warm water, and constantly increased the channel hegemony of traditional brand enterprises. Today I saw a brand enterprise manager on the Internet Tucao said that Jingdong extended his account to 60 days, and constantly increased the cost and deduction points of third party businesses.

    There is also his logistics in the dark and constantly rising prices, such as the speed up service from 49 yuan price increase of 99 yuan, free shipping threshold is the earliest 29 yuan, followed by 59 yuan, now to buy enough yuan 79 yuan to avoid freight.

    According to media reports, his third party platform charges have risen from 6000 yuan / year to 12000 yuan / year, and the trading discount points of various categories are also improving.

    There are also those in charge of traditional enterprises who complain that Jingdong does not open their data to users at all, how their products sell and who they sell to.

    This is a "landlords thinking" of the small peasant economy. It always wants to pform traditional enterprises into his tenants. It completely violates the basic spirit of Internet openness and sharing. Jingdong has actually become the most traditional enterprise in the Internet world.


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