Chen Wen: Designers Need To Break Through Business Bottlenecks

In the career of Chen Wen, 2015 was a very successful year, because he insisted on the artistic cowboy style and won the "Golden Summit" representing the highest achievement of Chinese fashion design at one stroke.

This award also means Chen Wen's design work has made new breakthroughs.

After winning the prize, Chen Wen soon opened a new journey and continued to work on the road of creation.

From December last year to January this year, he has been collecting in France.

"In South France, I feel that my writing is more pure, and I can think deeply in a quiet environment.

This may be the way I am different from others.

Chen Wen said.

Chen Wen has a special liking for this style of travel. He said: "after the end of each season, the exhaustion of the conference will be relieved from the journey, because the quiet environment will make the attention more concentrated. The environment in the paradise gives me more passion and inspiration to integrate into the unique local living environment. I think it can give people health, happiness and change of mind."

This year, China International Fashion Week (2016 autumn winter series) will be unveiled in March 25th. At present, Chen Wen is actively preparing for his personal debut.

It is understood that the inspiration for this conference also comes from art travel.

Chen Wen revealed that the inspiration of this season's design came from the structure and hardness of the late Impressionist school.

Cezanne, a late impressionist painter, is very creative in using the form of geometric form, which is consistent with the structure of the cowboy in autumn and winter. I believe we can show the scenery of San FA Victor mountain in South France.

"

This year, Chen Wen hopes to share his design ideas and creative insights. He revealed that he plans to make an exhibition on personal painting, design and behavioral art during the year.

"I would very much like to share my travel and creative experience with you, because there are many ways of creating, and I may not draw much inspiration from art and travel, so I would like to share with you."

Meanwhile,

It is also continuing to pay attention to the new fashion week around the world. In Chen's view, the fashion styles of every major fashion week abroad are focused on, and the designer's performance in color contrast, material characteristics and sexy style is very obvious.

Nowadays, people's demand for individuality expression is becoming more and more obvious. Fashion meets people's desire to express their individuality and increases self-confidence for people.

Under the current consumption trend, from the perspective of promoting the level of fashion design

Starting from this, Chen believes that designers in China should explore China and even Asia from the perspective of original design.

"In addition to focusing on the international fashion week, Chinese designers should also try to design from their own perspectives, including studying and exploring the cultural elements of China and Asia.

Because Western fashions are different from eastern ones.

Our designers should study Chinese consumers and pay attention to the changes in the demand of the terminal market.

In Chen's view, from today's retail market, we can see that the demand for clothing is getting higher and higher, and the overall market is also more and more affected by the network electricity supplier, and the price has dropped.

Therefore, it is necessary to win the original and not to pursue the advantage of quantity. After that, there should be a new sales mode to serve independent designers and customized businesses, because for designers, the general difficulty is the limitation of marketing channels, and designers need to break through some business models.