Zhang Jindong Talks About Opportunities And Advantages

After the Spring Festival, Zhang Jindong summoned the top executives of the whole group to sign the 2016 position target responsibility document, and set up the 2016 military order: the goal is to refresh the highest and fastest growth rate since the pformation, and become the leader of the industry.

Zhang Jindong pointed out that in 2016, Suning cloud business O2O had to break through 30% growth, and the scale of the Internet platform should exceed 100 billion. As a second year independent operation of logistics group, we should achieve double growth in scale and efficiency over many years of assets and technology accumulation.

Suning's financial paction scale needs to exceed 500 billion.

The annual revenue scale of Suning is doubling.

Facing the opportunities in the counter trend, Zhang Jindong is obviously confident in his talks with senior executives. His bottom line is "Suning's pformation at the best time, changing the space with time, and the huge investment in the construction of the front and rear stations ahead of schedule."

In the face of the more severe macroeconomic situation in 2016 than in 2015, Zhang Jindong's internal speech is full of opportunities. This is not only due to the courage of high skilled people, but also to the core competitiveness of his two major pformation, which is the first time in the great crisis. Suning's first pformation was the Asian financial crisis in 1998, and the second time was the 2009 global financial crisis.

In the 2016, Zhang Jindong's views on opportunities were quite unique:

First, the middle and high speed development of the macro-economy is more directed towards the capacity, adjustment and promotion of pformation in the manufacturing field, while Suning's large consumption and large service areas will usher in a continuous improvement to the development of the supply side reform. Quality consumption and brand consumption will bring about high growth. Consumption of services and cultural and entertainment products will surely become the new mainstream of stimulating consumption growth, which will also promote the development of Suning hotels, squares, culture, sports and other industries.

Two, the demand for channel capacity is higher in the whole society in terms of inventory and de production, while Suning based on big data C2B reverse driven supply chain mode will highlight its advantages.

Three, as the cost of raw materials and energy goes down, the moderate depreciation of the renminbi and the decrease of financing cost create a very good window period for the investment of enterprises.

Suning is developing the Suning Plaza, Yun Dian, Yi Hui service station, community network, logistics base, data center, hotel, residence, cinema and other basic investment to usher in a rare low cost expansion period.

In addition, Suning investment group can also take advantage of the low cost window period to complete a round of market counterattacks.

His expectations, on the one hand, are based on the fastest growing year of Suning's retail sector since its pformation in 2015. Online sales growth has surpassed competitors for several consecutive quarters. The growth of commodities has been swift and violent, especially the rapid growth of mobile phone 109% and supermarket 300%.

At the same time, in the hot spots such as maternal and child business, rural electricity providers, cross-border electricity providers and so on, Suning also quickly opened up the situation.

Suning has entered 80 cities nationwide.

PPTV services 370 million users throughout the year.

Jiangsu Suning Football Club hit the Asian champions and became the focus of sports.

On the other hand, more importantly,

He believes that Suning has accumulated three advantages and has the core ability to seize the opportunities.

The first is the advantage of O2O mode.

When a large number of enterprises are still struggling on the road to O2O, or when there are short boards or short boards online, Suning, after six years of exploration and practice, the O2O mode has been shaped and stereotyped, and has entered a fast development and harvest channel.

In the big trend of "real estate mode" from "heavy to light and hard to soft", Suning real estate has greater development space and more innovation opportunities than traditional real estate companies, combined with internet retailing, literary creation and finance.

In the 2016 sports year, the development of Suning's PPTV and Suning football club will usher in all the market opportunities and development opportunities.

The two is capital advantage: sunning not only prepared strong capital at the beginning of the pformation, but also absorbed strong strategic investment in equity during the pformation and shaping, which provided sufficient internal capital for speeding up development.

In turn, the group has set up investment groups to accelerate the pace of foreign investment through effective utilization of capital, and has completed the construction of the ecological circle of the five major industries of the group.

The three is resource advantage: along with a series of investment layout and

Suning has established a rich industry's top resource for its Internet retailing and platform development.

The quality resources of these industries are becoming a business chain and an ecological circle with Suning as a link, and will benefit the five industries.

Talking about opportunities and holding three advantages, Zhang Jindong made a mobilization order for senior executives, which is definitely intended to be clear and clear. That is to sign the annual "military order" - the responsibility book for each industry post.

Zhang Jindong clearly pointed out that Suning cloud business will double the number of users this year, strengthen the single product marketing and user management, and open platform to train a large number of suppliers who sell over 100 million, to create 50 more than 50 million, 200 more than 20 million, 250 10 million to superior business households.

Logistics should enable 50% of the suppliers to join the Suning logistics open system.

Home ownership should seize opportunities, bend over and overtake, integrate online, offline, retail, cultural and creative, financial and other diversified capabilities, quickly build its own commercial real estate development and management mode, and establish a "smart real estate operator" real estate brand, which will soon become prominent in the industry. Su Ningwen's creation should rely on the growth of PPTV, Suning football club and sunning theater line to create a new force for the development of China's cultural industry. Su Ningjin's control should strive to achieve a three fold increase in business volume and enter the first camp of China's Internet financial group; Suning investment should quickly assist Suning's strategic layout and development of various industries, and enhance sunning's overall competitiveness and enterprise value.