Daoxian County "12Th Five-Year" Applies For 563 Trademark Registration

In recent years, Daoxian County has vigorously implemented trademark strategy through a number of initiatives, developed and nurtured a number of products with market competitiveness and products with local characteristics. The brand awareness of the whole society has been gradually enhanced, the market players have gradually improved their trademark capabilities, registered trademark volume has steadily increased, trademark protection environment has improved significantly, trademark business has shown a good momentum of development, and has effectively promoted the county's economic development.

During the "12th Five-Year" period, Daoxian County vigorously implemented the trademark strategy, strengthened the cultivation of trademark brand, and implemented the enterprise trademark "sweeping" project, with good results.

In the past five years, the county has applied for 563 trademark registrations, and has been granted 312 registrations, and the effective registered trademarks have increased from 182 to 2010 at the end of 2010. The county has the provincial famous trademarks from 1 in 2010 to 6 (2 are being examined).

SAIC has accepted the geographical indications of "navel orange" in the past year.

Registration application, geographical indications trademark is expected to achieve "zero" breakthrough.

In February 17th, the head of the relevant department of Daoxian County introduced to the author the effectiveness of implementing the trademark strategy during the "12th Five-Year" period in Daoxian County.

To enhance publicity, we should actively guide registered trademarks of various market players.

Through effective knowledge of lectures on trademark knowledge, successful business preaching, typical case analysis, organizing expert discussions and visiting study, Daoxian County has intensified its efforts to publicize trademark strategy so that enterprises can fully understand it.

The great role in the market competition and enhance the awareness of brand protection through registered trademarks.

We should further strengthen the development, packaging, publicity and operation of trademarks, and strive to enhance the reputation and market share of trademarks.

The news media focused on publicizing key enterprises and key trademarks, and established a good brand image, thus creating a strong atmosphere in the whole society, laying a good foundation for the full implementation of trademark strategy.

At the same time, we should improve the system and improve the trademark management of enterprises.

Specific plans have been formulated to encourage and guide enterprises to strive for famous and famous trademarks.

To help enterprises cultivate trademark management talents, supervise and urge enterprises to strengthen internal trademark management and improve the system, standardize the design, application, registration, printing, printing, storage, use, alteration, pfer and licensing of trademarks, and set up special personnel management.

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Over the past two years since the implementation of the commercial system reform, the number of newly registered enterprises in China has reached a record high.

The reform has reduced the institutional cost of entrepreneurship and improved the business environment of our country.

More than 90% of the enterprises registered and changed at the SAIC have been placed in the location of enterprises.

The reform also lowered the threshold for enterprises to enter the market and stimulated the vitality of market players.

At the news conference of the new China Office held in February 22nd, Zhang Mao, director general of the State Administration for Industry and commerce, said that over the past two years, the number of newly registered enterprises in China has been growing rapidly. In 2015, the average number of newly registered enterprises was 12 thousand per day, an increase of 20% over 2014, much higher than that of 6900 before the reform. In particular, through the reform measures such as multi site photo, one photo multiple address, business secretarial company, and electronic business cluster registration, the development of new industries, new formats and new modes, such as creating space, customer service workshops and other new industries, has been promoted, and China has entered the boom stage of entrepreneurial innovation.

In the past, the establishment of an enterprise needs to go through various licenses first, then apply for a business license. The procedure is very complicated. Some enterprises can not manage it for 35 months.

According to Zhang Mao, as an important part of the reform of the commercial system, the "first look after the certificate" reform will adjust or clear the 152 items of pre registration and approval of industrial and commercial registration for Post Examination and approval matters, abolish 40 items, and retain only 34 items. Most of the administrative examination and approval work is changed to the later stage.

In 2015, the State Council decided to pilot the "separation of licenses" in the Shanghai free trade area, and further deepen the reform of "first look after evidence".

The separation of certificates is to separate the qualification and qualification of enterprises from each other, further simplify the examination and approval before approval, and change them into filing system.

At the same time, SAIC also took the initiative to delegate power.

In the past, nearly 2000 enterprises registered in the SAIC, especially the central enterprises, must be registered at the general administration.

After the reform of the commercial system, more than 90% of the registrations and changes that had been handled in the general administration have already been placed in the location of the enterprise.

"The decentralization work should continue, and the enterprises registered in the General Administration of industry and commerce must basically be put down to the local level."

Zhang Mao said.

The reform of "three certificates integration, one illumination one yard" reform focuses on the facilitation of business registration, and combines the past business license, tax registration certificate and organization code certificate to form a business license, using a unified social credit code.

In the past, enterprises had to run 3 departments. Now they just run the registration of business departments, which greatly saves the registration cost of enterprises.

By the end of December 2015, the country has issued 3 million 509 thousand new business licenses, namely, "three certificates and one license, one yard".

The reform has reduced the institutional cost of entrepreneurship and improved the business environment of our country.

According to the world bank's business environment report, in the past two years, China's business environment ranked 6 in the business system reform, ranking eighty-fourth in 189 economies.

In the first half of last year, the China Association for science and technology organized a third party assessment, which showed that the commercial system reform in 2015 promoted GDP growth by 0.4%.