Luo Lai Children Want To Open 100 Family Line Experience Shop

The children announced recently that they will carry out industrial upgrading in 2016, open hundreds of offline experience stores in the "children's home of Luo Lai", and officially launch a brand new logo.

It is reported that the children will continue to upgrade their main businesses this year, from children's home textiles to children's bedding, children's home furnishing, home furnishing, home decoration, maternity and baby products.

The children's side said that the company's goal is to create a home based integrated experience space for the terminal stores, and expand the children's smart home, eventually forming a virtuous cycle of children's home ecosystem.

Reporters learned that industrial ecology is one of the development directions of Luo Lai in recent years.

In December 2015, Luo Lai formally applied for renaming, changed from the original home textiles to Luo Lai life, actively entered the field of smart home and O2O, and made strategic progress around home, life industry chain and related ecological circles.

According to the analysis of the industry, the children's upgrading of Luo Lai may be due to the continuous decline of the growth rate and profit growth rate of the home textile industry, and the industry boom is not ideal.

In addition, the two child policy is a great benefit to the maternal and infant industry. Some studies have pointed out that in the next 5 years, China is expected to add 7 million 500 thousand new babies. This will also stimulate the development of children's home industry. The single home textile product is difficult to meet the market demand. The construction of the ecological circle may be a wise choice for Luo Laier.

In February 1, 2016, rolls children launched the new global synchronization.

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The new brand logo of kids is mainly pink and purple, which symbolizes romantic elegance and European childlike innocence. It makes the logo look more interesting in design and childlike.

The baby is mainly blue, which is clear and pure like the lake. It symbolizes the natural freshness of the newborn and brings the most healthy and comfortable sleep to the baby.

The design concept of two round, multi touch "new Peugeot" points out that the children will bring a lot of different childhood experiences to their children, so that every baby can enjoy the inspiration space, exquisite childhood and happy growth.

"With the brand new launch of VI, it also launched the brand campaign of children in 2016. In 2016, the company plans to open nearly 100" children's home "experience store.

We believe that the high quality, childlike interest and scene based home experience created by children will become the source of happiness for every child and the best choice for every mother.

Meanwhile, the main business of the children's children has also been upgraded from children's home textiles to children's bedding.

Different fields such as living home, home decoration, mother and baby products, etc., will create a "home integration" experience space for the terminal stores, and build a virtuous cycle for children's home ecosystem.

In 2015, Bridget invited Kelly, the world's top designer, to build high-end children's products for children. As the first soft goods designer Bridget Kelly has served the international top children's brand, and has more than 20 years' experience in designing the children's product industry. She once said, "the design of children is simple and simple."

Constantly integrating European style, childish and scene experience into family life,

The overall strategy for 2016.

Products that are interesting and without loss of life, familiar and new, will be shown in the future children's home.

Children can never leave home, and they can meet the whole world at home.

In the product development and production, the children of Luo Lai inherited the advantage of "excellent quality and exquisite craftsmanship". Every product passed dozens of strict quality inspection and process before giving it to consumers.

The children are more active in working with top designers in foreign countries to combine European and American childlike innocence with their childish and fashionable style.

Since 2008, the famous cartoonist of Taiwan has started cross-border cooperation with children of Luo Lai. The children of Luo Lai are honored to be the only authorized brands for children's homes in mainland China.