Vip.Com Executives Say It Will Control Coupons In The Future.

Mainland discount providers

Ltd. (NYSE:VIPS) vip.com released four quarter and annual results, although the company's fourth quarter revenue recorded 13 billion 901 million 100 thousand yuan (hereinafter referred to as yuan), or about 2 billion 146 million U.S. dollars, higher than the group's expected 120-125 billion yuan, revenue growth of 65%, but the company's current fiscal year 2016 fiscal year 37%-45% revenue growth expectations are still disappointed in the market, the company's stock price after the release of the earnings report fell sharply, as no fashion Chinese net release time 4:23PM U.S. East time, the decline has been as high as 7.80% reported 11.70 U.S. dollars, and fell into an increasing trend.

In the four quarter of December 31, 2015, Vipshop vip.com recorded a net profit of 506 million 200 thousand yuan, or about 78 million 140 thousand US dollars, and recorded 0.81 yuan per share of ADS, or about 0.12 US dollars. In the same period last year, the group's net profit was 349 million 500 thousand yuan, or ADS 0.58 yuan per share.

Vipshop vip.com co-founder, chairman and Chief Executive Officer

In the earnings report, the fourth quarter mobile GMV accounted for 82%, while the cross-border business accounted for 5%.

However, the group's fourth quarter gross margin dropped by 80 basis points to 24.1%. The company blamed the increase in promotional activities, while the group's operating rate declined from 21.2% in the same period last year to 19.6%.

At the end of 2015, vip.com became the focus of public opinion on suspicion of selling fake Moutai Vipshop. The incident was concerned and criticized by various Chinese government agencies such as consumers' Association and Xinhua news agency. In addition, worries about China's economic slowdown also allowed many investment banks to express concern about the future development of the discounted electricity supplier.

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On Wednesday, Vipshop Holdings Ltd. (NYSE:VIPS) vip.com gained $12.69, up 2.34%, but the company's stock price has fallen nearly 17% so far this year, and has fallen 50% in the past 12 months.

In 2015, Vipshop vip.com's revenue exceeded 40 billion yuan to 40 billion 203 million 200 thousand yuan, or 6 billion 206 million 300 thousand yuan, an increase of about 74% over the same period last year. Net profit was 1 billion 589 million 700 thousand yuan, which was 245 million 400 thousand yuan, and ADS 2.51 yuan per share was 0.39 yuan, while the net profit in 2014 was 841 million 300 thousand yuan, or ADS 1.40 yuan per share.

The number of active users was 36 million 600 thousand in 2015, an increase of 51% over the same period last year, the total orders grew by 64% to 193 million 100 thousand, the gross margin recorded a decline of 30 basis points to 24.6%, and the operating profit margin increased by 160 basis points to 5.2%.