The Source Of Inspiration For The Independent Designer, Xu Donghao

They say that parents are the best teachers for children. Many of the designers I interviewed have been influenced by their parents, and then they like painting or clothing.

Xu Donghao is also one of them.

Twenty years ago, the beautiful mother Xu was walking on the road. It was a beautiful scenery, which had created Xu Donghao's unique aesthetic ability.

After that, the family opened.

Xu Donghao often accompanied his family to buy goods in the wholesale market, and increasingly felt the boring and boring market clothes, which inspired his desire to design.

Xu Donghao graduated from the art school of Jiangxi Fashion Institute. During his stay at school, he and several friends founded the studio of "positive and negative creation".

"Starting this studio is actually because I didn't get into the ideal school and felt that I should work harder than others."

Xu Donghao introduced his senior high school life and maintained a tense state of study every day. He got up at six o'clock and left classes at ten o'clock. He did not want this state to be slack after college, and he wanted to find something to do.

"I didn't know anything at that time, but I had one advantage: I dare to do it."

Since then, Xu Donghao has begun to pick up small orders, starting from the simplest printed T-shirt, and gradually building up his own team.

"In retrospect, I am very glad that there are several like-minded friends who are not doing one thing well for their interests."

Xu Donghao felt so sorry.

This kind of cooperative relationship which is not mixed with any commercial interests may be an unstable factor in the adults' eyes. But for a young man with the same dream, it is like a spark in the cold night, one day it will become a prairie fire.

Up to now,

Speaking of that time, the tone is still full of yearning.

"At that time, it was really enough to fight. Sometimes, in order to rush to work, I often stayed in the studio all night, tired and wrapped directly in the floor, and the winter in Nanchang was actually very cold, but at that time it seemed that I could not feel it at all.

We also bought a chafing dish stove, sometimes not going out all day, and cooking things in school. "

After graduation, Xu Donghao did not manage again.

It has been handed over to the younger generation of school girls, Internet viral marketing.

"This feeling is very strange, as though you have left, but there are also your imprints.

I also hope that they will be able to pass on the spirit that we dare to think and dare to do when we start our business.

"Xu Donghao designer style brand creation time is very short, in mid April this year only officially on the shelves, in the first half of the year is groping forward, a total of 20 design, a platform, basically every day has an order.

In the second half of the year, in the second half of the year, we matched the products of the same style, such as accessories, bags and so on. We made a whole image design and packaging, which was more mature in design and more catered to the aesthetic taste of the twenty or thirty year old consumers.

While expanding the category, we have also entered several large domestic and foreign e-commerce channels, and have also developed cooperation with the domestic first-line brands.

Xu Donghao often takes his own brand to participate in several fashion weeks in China. Recently, the Humen fashion week, "Peace Dove" series of products has won a lot of praise, which has also increased his confidence.

"The situation of the garment industry in recent two years is not very good. I am not doing this very well, but the platform gives us a strong tendency to support the designer brand. I will do my best to do well in the brand and products, learn the operation management experience of other e-commerce brands, and promote the promotion of brand by using the Internet big data and viral marketing."