Top Brand Clothing Store Location Is The Three Essential Point.

For the top fashion brands, any way of publicity is no match for opening their own stores or flagship stores, so that consumers can have the most direct experience of brands.

Ke Lubi believes that the top priority of location selection for top fashion brands is the control and control of customer traffic, which is directly related to store performance.

"Passenger flow is a strategic evaluation standard in site selection process, and the quality of passenger flow is more important than its quantity."

In other words, the top fashion brands should focus on the target consumer groups that have the ability to consume, especially those with the highest proportion of customers who have the shopping bag.

In the selection process, the same floor brand portfolio is also very important, which involves another site selection criteria: observe the other brand sales status of the mall has been settled, so as to keep the customers frequented by the mall.

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Ke Lubi said: "when you enter a shopping mall, you'd better choose the place that you compete with your brand."

She also suggests that those second-line brands try to compete with them.

Proximity helps to enhance brand image.

Kolby believes that high quality brand portfolio can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, occasions and styles of different products, and provide convenience for purchase, so as to attract more "repeat customers".

After the confirmation of the store site, the branding business should also make meticulous selection of the selected areas.

Find out the "hot spot" area, and carefully consider the details of the display window, the main entrance and the location of the dining area.

However, it is not easy to enter this stage.

If you can't find the right address, then "wait" and "postpone the opening time."

She stressed: "the importance of site selection is beyond doubt, the grade of the location of the store itself is to convey its brand positioning to consumers, in addition to the above mentioned passenger flow quality, the two are indispensable.

If we can't find the right location, we'd rather postpone the opening time. "