What Is The Fascination Of Overseas Shopping?

China is the world's largest international tourist consumer country.

Over the years, Chinese people have bought special products and famous brands from abroad.

And gradually developed to buy consumer goods such as toilets, rice, toothpaste and so on.

When the "supply side reform" becomes the current high frequency word, we can find new clues from the Chinese people's "Hai Tao".

According to the Ministry of commerce data, the number of outbound tourists and purchasing power in China has ranked first in the world for 3 consecutive years.

In 2015, Chinese tourists spent about 1 trillion and 200 billion yuan overseas, continuing to maintain the title of the world's major tourism consumption groups.

In the past, Chinese tourists were known as "walking purses", and with the convenience of the electricity supplier and the flourishing of purchasing agents, they could not "walk" could also make "wallet".

According to data from "ocean wharf", the mainstream population of overseas shopping is concentrated in the age of 25 to 45. Among the 25 to 30 year old users, they prefer the shoes and clothes, and the users aged 30 to 35 prefer the digital bag. The users aged 35 to 45 are concerned about the products of nutrition and health besides jewelry.

It seems that the "seafood" has been bought from previous years.

"To" pay more attention to daily necessities ".

Hai Tao has also changed from a small window to a supermarket door. It welcomes every consumer with purchasing power in China.

However, if there are winners, there are losers, and every Chinese dollar can only be spent once.

Foreign countries are cheering, but the loss of purchasing power has become the "eyesore" of China's economy.

What is the fascination of overseas shopping? Let the Chinese spend money abroad, and return to China to tighten their pockets?

1 foreign commodity prices are low?

In recent years, because of the great disparity in prices, the overseas purchases and consumption of Chinese citizens have increased rapidly.

Gao Hucheng, Minister of Commerce, said that the reason for the high price difference is that there is a relatively high tax rate in the country, especially the consumption tax of some products, plus the excessive circulation cost and excessive links in the domestic market.

In addition, there are foreign brand pricing policies for China.

Recently, the world's largest rebate operator, global blue Union, announced that the growth of Chinese tourists in duty-free shops around the world increased by nearly 1/3 last year, accounting for nearly 27% of the total duty-free shopping volume, ranking first in the world.

Another survey data show that during the Spring Festival this year, Haitang Bay duty-free shopping center in Sanya, Hainan, the number of tourists and business income increased by 104.6% and 99.3% respectively, and duty-free shops' tourism shopping occupied an important position in Hainan's tourism consumption.

Miss Chen said that the main reason for such crazy shopping is that the price difference is too large at home and abroad.

For example, a Tiger rice cooker is equivalent to two thousand or three thousand yuan in Japan and four thousand or five thousand yuan in China, while the same Ninewest boots are sold for 699 yuan in Japan and 1099 yuan in China. A coat of snidel sells for about 800 yuan in Japan and 1500 yuan in Tianhe City, Guangzhou.

However, for most of the ordinary commodities of Hai Tao, the absolute price of most foreign products is much higher than that of China.

It is well understood that a garment of the same quality will be sold cheap if it exclude the brand.

Because the cost of production in China is much lower than that in foreign countries, and will eventually be shown on commodity prices.

But if brand factors are included, foreign brands are affected by various factors, and the relative prices of the same products may be lower abroad. So rather than buying products from abroad, it is better to buy foreign brands. Of course, behind the brand is everyone's trust and satisfaction with the brand.

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2 Hai Tao is foreign goods?

After the exposure of the toilet lid which was snapped up by Japanese people in Hangzhou, the manufacturers in China indicated that this commodity had already been made in China.

In the early years, Chinese people went abroad to buy "MadeinChina" products which are not news nowadays. In fact, this situation is not only encountered by tourists, because there are several countries in the world that do not consume "made in China".

Now, Miss Wu, who lives in Losangeles, sighs, "the proportion of Chinese made products in everyday life in the United States is beyond my expectation. The kitchen pots and pans, the clothes, shoes and caps on the body and all kinds of Christmas gifts are all" MadeinChina ".

Sara, an experienced American journalist, wrote a Book: "leaving the year made in China: an adventure in the life of an American family", which is described in the book.

In 2004, when she received 39 Christmas gifts, she found 25 products made in China. At the same time, shoes, socks, toys and table lamps came from China. So she tried to leave China for a year. At last, her life experience told her that she could not get away from "made in China" and had to rebuild the "new year" with "made in China" on New Year's day in 2006.

Think of the American life is full of Chinese made, why do we sea? The sea scouring army said, "the same commodity, the quality standard system of the United States is different from China, although made in China, the quality of products exported to the United States is good!"

Many people also know that many foreign products are actually made in China, but they are only "manufacturing" links. The design, production process, and regulation are not related to China. However, these factors are what our keen consumers really value.

Specifically, for example, what a garment is designed, what kind of cloth it is designed, what kind of cloth it is used, how safe it is, how to price it through several links is the concept of this foreign brand, and it is only produced by the hands of Chinese workers, but it still can not deny its high quality.

This is a senior view of Hai Tao's views on foreign products made in China.

"So there's nothing strange about buying made in China, you can still rely on it."

3 these goods are of good quality.

Most people may feel that even if China is a manufacturer, because the export products must comply with the quality certification system of the exporting countries, foreign goods will be better than domestic ones.

This view seems reasonable, but the essence is still the foreign moon is the circle, which is the illusion of the collective.

"I used to swim in the Adidas sports jacket, and I started to pilling in less than a month."

"Hai Tao, the American CK down jacket, every time it is finished, it is like drilled through the chicken coop. It is all buoyant. It seems that foreign products are not all standards are high."

"I bought Korean aloe gel, the effect of propaganda is much better.

There is no difference in the use of aloe gel in the supermarket at home, but it is three times more expensive than branded goods.

It is said that the quality of products determined by quality standards is no longer a problem of product manufacturing, but a question of product regulation.

Think of China's huge manufacturing force and supply the daily necessities of people all over the world, but why can't our people buy high-quality goods at home? Can't we make them? There must be some commodities that can not be manufactured, such as high-end ball pen "beads" mentioned by Premier Li Keqiang.

But most of the consumer goods can be made in China.

According to the survey of "user consulting" in April 2015, the clothing shoes and hats were the most favorite commodities for young men and women, which accounted for more than 50%, and this is exactly what China made to contribute to the world.

The question is, why do people not buy in China? For a long time, inferior goods are more competitive in the Chinese market.

In the initial stage of reform and opening up, due to the limited capacity of our country, expanding production to meet supply is the top priority, not pursuing quality standards.

With the gradual improvement of the market system, aiming at the endless quality problems, the quality standard system has been gradually established, but even if strict standards are worked out, enforcement and supervision are not strict, a large number of low-quality products are still flooding the market.

This is like bad money drives out good money. As a manufacturer, the production of high quality goods will only increase the cost, but sales will not necessarily increase.

As consumers, and are unable to buy high-quality goods, confidence has been cheated by fake and inferior products again and again, but it has no choice but to take the road of Shanghai Amoy.

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4 come up with a good supply side.

The reason why people are keen on shopping overseas is that the goods supplied by the domestic suppliers do not fully meet the demand.

With the development of the economy and the improvement of life, people's consumption demand has changed from "full to eat" and "warm clothes" to "eat well, eat well, dress warmly and dress beautifully".

So, since the high quality products have market demand, let no one take care of the natural selection, welcome the vigorous development, form a high level of effective supply.

The "supply side" means that through the reform, we will stock up the industry of "oversupply" and expand the effective supply to the "supply shortage" industry.

Popularly speaking, we should eliminate backward production capacity, industry and products, and cultivate industries and products with market competitiveness.

From this point of view, the "supply side reform" has a strong practical relevance to meet the diverse, upgrading and upgrading of consumer demand.

Scrutinize the reasons why "big but not strong" is an important short board.

Product quality depends on three levels, one is technological level, the two is producer's attitude, and three is the social value orientation behind the two.

To a large extent, these three levels determine whether the product is advanced or not, whether it is beautiful or not, whether it is durable or not, determines whether the development of the product is guided by the needs of the customers, whether the product is made in a better way, and whether the sales service is based on honesty or vicious competition.

In recent years, although most domestic brands have begun to focus on brand building and quality has also been greatly improved, but some businesses' false advertisements, counterfeit products rampant, deceiving consumers and other behaviors have occurred frequently, and some industries have seen a product of trust crisis, which affects the upgrading of domestic consumption environment.

In China, consumers' rights and interests are impaired, and the cost of safeguarding rights is obviously higher.

As a result, consumers often give up their rights and are not conducive to universal supervision of domestic products.