How Can BELLE Daphne Crazy Store Shut Down?

According to the National Bureau of statistics, the online retail sales of clothing products increased by 21.4% over the same period last year. However, the shoe and clothing brands in 2015 did not have a good time online, Hongkong.

Q2 quarterly data report showed that retail outlets dropped by 162, while Daphne closed 805 stores throughout the year.

Under the howling sound of online clothing, recently, the National Bureau of statistics has come to the good news: in 2015 1-12, the retail sales of clothing, shoes, hats, needles and textiles were above 13484 billion yuan, an increase of 9.8% over the same period last year.

Among them, from online sales, clothing retail sales increased by 21.4% over the same period last year.

Data show that in 2015 1~12 months, the textile industry above designated size enterprises achieved a total revenue of 70713 billion yuan, an increase of 5% over the same period last year, and realized a total profit of 386 billion yuan, an increase of 5.4% over the same period last year.

In the face of losses, the proportion of losses was 11.4%, 0.1 percentage points lower than the previous year, and the total loss of loss making enterprises decreased by 4.6% over the same period last year.

In addition, in 2015 1~12 months, China's exports

The total amount reached 291 billion 100 million US dollars, down 4.8% compared to the same period last year.

A clothing brand said this meant that domestic market demand for textile and clothing was strong.

However, shoes and clothing brand online 2015 is not easy.

It is reported that Hongkong's largest footwear company, BELLE international Q2 quarter data report shows that retail outlets dropped by 162, footwear sales in the same store decreased by 7.7%, while Daphne closed 805 times throughout the year, while the clothing brand Bosideng reduced the total number of down apparel business outlets by 548 year-on-year by the end of September 30, 2015.

Then, who is contributing to the growth of 21.4% of online retail sales? It is reported that as the largest gathering place of apparel online retailing, Alibaba's Tmall platform only has sales of over 11 yuan on the day of double 11, while in the Jingdong platform, clothing and household orders are ranked first in all categories.

According to Analysys think tank, in 2016,

The market dividends have gradually disappeared, and some small and medium-sized businesses with low valuations have adopted the way of consolidation, raising the overall valuation through holding together.

In addition, in mid 2015, the State Council approved the import tariff reduction of some daily necessities since June 1st. Among them, import tariffs of five kinds of shoes such as rubber, plastic boots, and other footwear products decreased from 24% to 12%, while the import tariffs of other footwear imported from textile materials decreased from 22% to 12%.

This will help reduce the cost of garment enterprises and stimulate consumption in the domestic market.

In addition, sales of vip.com, the second largest supplier of clothing business, also increased by 3 times.

Nevertheless, the industry is optimistic about this year's clothing market.