More And More Companies Choose To Take Part In Overseas Exhibitions To Find Business Opportunities.

Reporters learned from the Nanjing Municipal Council of trade promotion, last year, the organization organized 118 overseas enterprises and 24 overseas exhibitions, and the number of enterprises and the number of stalls reached a record high.

A big change of Ningqi's overseas exhibitors is to say goodbye to the "shabby" of a few tables and tables in the past, and many enterprises have taken large scale exhibition booth and elaborate decoration to enhance their competitiveness with the new international image.

Xu Jingjing, director of the Exhibition Department of the City Council for trade promotion, has a set of overseas exhibition data: 90 enterprises went out in 2012, 99 in 2013, 113 in 2014, and 118 in 2015.

These companies have traveled in the United States, Germany, France, Russia and Hongkong, China.

Mechanical equipment, auto parts, fine chemicals and other major categories.

"In recent years, the number of overseas exhibitors in Nanjing has been on the rise, and the number of stalls has increased year by year.

In 2015, the business took 164 stalls, an increase of 10% over the previous year, the largest in history. "

Xu Jingjing said.

She said that although the Internet has narrowed the distance between people, but for enterprises, exhibitors can distance themselves from overseas customers. They can go forward to test the direction of foreign trade, talk about the trend of the industry with customers, and discover changes in customer needs.

The worse the foreign trade situation, the more we need to adjust production and accurately position the market.

Therefore, although the efficiency of enterprises is declining, we dare not be stingy at exhibitors.

The newly concluded Hongkong Fashion Festival earlier this year is Asia's largest professional exhibition of textile services, which has gathered around the world, and Nanjing has gone to 58 enterprises.

Exhibitors Nanjing Vijawi Garments Co., Ltd. is the "frequent visitor" of the exhibition. The company official said that since 2008, the company's annual "Hongkong autumn winter fashion week" is not absent. The exhibition is an opportunity to meet new customers and receive regular customers. At this exhibition, the site was awarded $1 million 500 thousand in intent order and more than 10 new customers.

Nanjing Providence Beijing Great Automotive Components Company Limited is also overseas.

Last year they took part in the Moscow Auto Parts Exhibition in Russia and the Las Vegas Auto Parts Exhibition in the United States. They received a total of 6 million US dollars and 20 new customers.

Nanjing enterprises go abroad to participate in the exhibition, the exhibition platform is also more and more "tall".

In many people's eyes, to attend overseas exhibitions is a matter of burning money. Generally attending an Asian exhibition, the cost of a standard booth is around 30 thousand yuan, plus the cost of exhibits pportation and 1 to 2 personnel travelling expenses, which cost about 100 thousand yuan.

In the past, many enterprises were able to save and save one or two standard stalls, and almost no decoration.

But it also gives foreign customers a bad impression: booth decoration is too crude, affecting brand image.

"This has changed."

Xu Jingjing told reporters that last year, Nanjing Xin Cai technology and Nanjing Wan Yong electronics and other enterprises all took part in the international exhibition such as the European coatings exhibition and Hannover Industrial Expo with a large area of special booth.

The new image of the company has attracted the attention of overseas buyers and even the media.

Xu Jingjing said that the German Hannover Industrial Expo is the world's largest top industrial exposition, known as the "global industrial weathervane".

At these top exhibitions, Ningqi took a large exhibition booth and carefully designed decoration.

Last year, Nanjing wide wing Electronics Co., Ltd. also accepted the interview with Lowersaxony state TV station in Germany, which greatly enhanced Ning's international image.

Reporters learned that, in order to encourage enterprises to "go out" to participate in the exhibition, our city provides overseas exhibitors subsidies for enterprises.

Last year, 20 exhibition items were included in the Nanjing trade promotion plan, and 65 Nanjing enterprises received more than 300 yuan subsidy.

This year, our city will encourage more enterprises to take part in the "one belt and one way" area through policy guidance.

Nanjing Sheng Kai Yuan Trading Co., Ltd. is a company specializing in pigment research and development, production, sales and trade. Its products are exported to America, Europe, South Africa, India and so on.

Every year, the company goes to the United States and Germany to participate in the world's top paint exhibition with the City Council for trade promotion. The booth area has expanded to more than 100 square meters. This scale is second to none among the domestic enterprises participating in the overseas coatings exhibition.

The company official revealed: "investment in overseas exhibitions has brought dividends to enterprises directly. Foreign businessmen have gradually recognized our" sincol "brand, and orders are increasing year by year.

Now the company has become a world-class chemical enterprise such as Sheng Wei Ke Ink Co., Ltd., Clariant Chemicals Ltd, BASF Chemical Co., Ltd. and other suppliers.