Lord Buddha Will Leave Chanel Chanel Or Become A Big Event.

Price reduction and development of electricity supplier are the two biggest moves of Chanel brand strategy last year.

In the early summer of 2015, Chanel finally put aside its shelves and set off a discount action.

In April last year, Chanel announced a 20% reduction in the price of some commodities in the mainland of China and a 20% rise in European commodity prices.

As the luxury industry has entered a period of slow growth and changes in global consumer habits, Chanel, which has always been cold to the Internet, has also said that it will enter the electricity market in a comprehensive way this year.

Karl Lagerfeld became a Chanel brand designer in 1983. It has revived the brand in a situation which is generally not optimistic, making Chanel one of the most profitable fashion brands in the world.

Karl Lagerfeld is known as the "Kaiser emperor of the fashion world" or "Lord Buddha". It is called "the representative of contemporary Renaissance" by the media.

Karl Lagerfeld produces 8 series of garments for Chanel every year, including garments and high fashion, makes 5 series for Fendi, and also has its own personal brand Karl Lagerfeld creative design. This super ability makes him go all the way in the fashion world.

According to an unnamed well-known fashion blogger, Tuesday's Chanel fashion show will not extend all previous Chanel show settings, which may mean two situations.

A humorous way of expressing the current fashion industry mode; two, it is possible that the 82 year old creative director starts to walk down the stage.

What is the possibility of Karl Lagerfeld leaving Chanel? There is authoritative analysis from the industry that this is not an empty breeze. It seems that people prefer this option from the perspective of social media. This is not surprising at all. Nowadays, a lot of new generation consumers still don't care much about design or creativity. They like individuality and show themselves, such as Jeremy Scott's fashion show, and watch the famous creative directors rotate in different fashion brands.

In addition, theoretical analysis is not unreasonable, because Karl Lagerfeld is no longer young.

The German born and brought up in Paris has also been the creative director of the Italy design brand Fendi and his own designer brand.

Last week, Karl Lagerfeld personal brand was re invested, the US G-III

Karl has been holding 19% of the shares of Lagerfeld group through its capital increase, claiming to help the German designer accelerate the pace of global expansion.

Chanel, which has over $7 billion in revenue in 2014, does need a strategic backup.

Although Karl Lagerfeld's creativity and creativity remain the same, any big brand's global business needs to consider the future, which is an element of the industry's own interests.

The last thing we can see is that last year, Chanel became a sponsor of the Andam awards for the first time.

In March 2014, the Chanel fashion show set up a supermarket theme, which is clearly a metaphor for consumerism. Vogue Runway columnist Tim Blanks wrote: "this is both a celebration of consumerism epic level and an epic satire."

Obviously, Karl Lagerfeld has taken care of the current situation of the fashion industry, especially the influx of fast fashion, including cost-effective, fashionable ZARA, H&M and similar brands.

Nowadays, fashion is fast and fashionable, and low quality clothing is pouring in.

Traditional fashion brands lack the speed of rapid change. In order to sell new products, the constant attention to the seasons and trends has begun to change.

The days when clothes and accessories were valued as noble goods, bought and kept for years at high prices, wore them proudly, and this seems to be the supermarket described by Lagerfeld.

The insinuate.

Since last year, the fashion industry is facing unprecedented turbulence.

There have been rumors that Phoebe Philo will leave Celine, Raf Simons will join Calvin Klein, Hedi Slimane will leave Saint Laurent, and Saint will succeed.

Now the industry is more speculation that Hedi Slimane takes over Karl Lagerfeld as the creative director of Chanel.

As of press release, Chanel officials and Karl Lagerfeld did not respond to rumors.

Chanel is one of the largest and most mysterious luxury brands in the world. Since last year, the company has been in turmoil. In January of this year, Chanel global CEO Maureen Chiquet quit. In Chanel, Val RIE Duport, who had been in Chanel for 27 years, resigned from all positions of Chanel.

At the end of last year, Chanel had an ignominious event, and its design team copied the work of knitting designer Mati Ventrillon.