Alice + Olivia Plans To Sell Shares And Take Action

New York's contemporary fashion brand Alice + Olivia LLC plans to sell shares.

Alice + Olivia LLC was co founded by Stacey Bendet and her university student, Rebecca Matchett, in 2002. Alice and Olivia are their grandmother's names respectively.

The first series of brands launched in that year won the order of Barneys New York.

A year later, the two people split up. Stacey Bendet found the co founder of Theory brand and the famous American fashion entrepreneur Andrew Ronsen investment. Until now, they have been the owner of Alice + Olivia LLC.

Reuters quoted sources as saying that Alice + Olivia LLC is looking for equity investors in cooperation with Sage Group LLC, but it is unclear whether Stacey Bendet or Andrew Ronsen wants to sell shares or the company will increase its share capital.

At present, Andrew Ronsen Ronsen, chief executive officer of Theory and Helmut brand, also owns some fashion brands such as Proenza Schouler and Rag Bone.

The rise of parity and fast fashion brands has led to the fact that Alice + Olivia and Vince, such as the American luxury brand of contemporary fashion brands, have fallen into a situation of low price.

It is precisely because of the weakness of customers in major department stores in wholesale channels.

Parent company Vince Holding Corp. (NYSE:VNCE)

The market has been repeatedly disappointed. As of Friday, the stock has plunged 65.5% since its listing in November 2013.

While Andrew Ronsen's other "flesh and blood" Theory Theory has grown into one of the largest (annual sales of over 700 million U.S. dollars) and the most successful contemporary fashion brand in the world, it is not so impressive. According to the no fashion Chinese data, Theory, which belongs to Asia's largest apparel retailer Fast Retailing Co. Ltd. (9983.5) fast selling group, has been adversely affected by the downturn in the American luxury fashion market in recent years.

Continued atrophy.

Alice + Olivia LLC has more than 800 sales outlets in the global high-end department stores and boutiques including Neiman Marcus, Bergdorf Goodman Saks Fifth Avenue, and has opened 12 separate doors in the United States to sell women's wear, men's wear, children's wear, footwear and accessories, with an annual sales of $200 million.