Wenzhou Store Underwear Shop Performance Soared 38 Quarter Trend

In the 38 quarter of this year, many businesses in Wenzhou launched activities aimed at female customers, shopping malls lengthened the schedule of activities, the performance of underwear shoppers soared, and the price of flowers rose a lot.

Yesterday, reporters visited a number of florists, and found that the price of flowers has also risen.

Chen, the boss of a fresh flower shop in downtown Xueyuan Road, said that women's Day was the best seller of carnations and lilies, and the price of flowers increased by 30% - 40%.

"Three pieces 20 percent off, five pieces 25% off", "full court 50 percent off", "part 62% off"...

Yesterday, reporters saw in downtown shopping malls, underwear area activities have begun.

The salesperson of the counter said that the promotion of the 38 underwear counters was the biggest in the year, and many customers had to wear them for a year at a stretch.

Purchase.

"One customer in the morning, one bought 10 underwear, including underwear and bra.

She said she had to wear it anyway, so that she could buy everything she had to wear this year.

The salesperson said.

According to statistics, with the launch of these two days, the performance of underwear counters has increased significantly.

Unlike previous years, only in previous years

Launched this day, the shopping malls have extended the activity schedule this year, not only in advance, but also postponed, most of which only ended 38 activities in March 9th.

"In the past year, only one day, everyone rushed to buy, the fitting room lined up, and the shop assistant was simply busy, so this year simply lengthen the schedule."

Insiders say.

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Walking on the Huaihai Road on the bustling commercial street in Shanghai, you can see that there are long queues at the entrance of Harbin food such "time-honored" food stores, and in the nearby iapm shopping center there is also a crowd of people.

"Now consumers are very concerned about food and entertainment. Only the department store business is very poor. Our employees are very busy because they keep writing reports and meetings to discuss how to improve their performance and analyze the reasons for their decline."

Zhang Yong, who worked in the department store for more than 10 years, said wearily.

In the past year, department stores have been running poorly.

Reporters recently learned from many surveys and interviews, and learned that under the impact of high cost and electric business, the department stores' performance has suffered a lot of "Waterloo". Consumers now pay more attention to the shopping mall with experience, or simply "small and beautiful" convenience business.

It is difficult for the department store to pform itself, such as the area, the lease term, the bottleneck of pformation, and so on.

However, the difficulty of controlling joint points and pricing power makes the department store have no price advantage.

According to RET Rui Yide, a professional service provider of commercial real estate in China, more than half of the department stores last year closed more quickly than stores, and Wanda Department stores closed 56 stores in 2015.

And "add insult to injury" is that the department store closing tide has arrived. The partners brand has adjusted its sales channels for various reasons. Many brands including LV, such as "big family", are now big contraction strategies, which makes it harder for general merchandise merchants to invest.