Pathfinder Expands Brand Power To Invest 300 Million To Recruit Greenfield Partners In China

ISPO BEIJING 2016 twelfth Asian sporting goods and fashion show was held in Beijing National Convention Center.

The Pathfinder founder, group chairman and CEO Sheng Fa Qiang announced the green China plan at the ISPO BEIJING 2016 site. The Pathfinder Group intends to invest 300 million yuan for the first time and develop partnership with 50 outdoor Sporting Club Hotel or subdivision outdoor sports groups nationwide to build the green China online operation platform.

On the morning of 25,

A report entitled "Greenfield China Program on the road of Pathfinder" was launched. After two years of strategic upgrading, the Explorer expanded from a single outdoor product to outdoor, travel and sports three major business groups. The mission of the company was also redefined: let everyone have a healthy lifestyle and make life beyond excellence.

The vision of Pathfinder is to provide the public with the ultimate service of outdoor sports and experiential travel, and become a social ecological organization leading healthy lifestyles.

In the past two years,

Under the Internet thinking, we constantly innovate and integrate, evolve to the community eco enterprise, and define the business logic of Pathfinder community strategy.

From the structural point of view, the whole community ecosystem is divided into five levels: traffic entry, distribution platform, product manager, supply chain and ecological support system.

In terms of organizational evolution, Pathfinder has built up.

In order to identify the Pathfinder culture, we should provide cultural support, capital support, talent training, introduction, incentive and service, and big data sharing, so as to make the venture company more fully oriented to the market.

After 18 years of development, the green field wholly owned by Pathfinder has more than 4 million users. In 2015, it served 1 million 400 thousand people and went into the open air.

The Pathfinder Group intends to invest 300 million yuan in the first phase to recruit and recruit 50 outstanding outdoor clubs in China to build a green China online operation platform and provide resources support for the Greenfield China regional partners.

Sheng Faqiang said: Pathfinder will fully support regional partners in terms of capital, qualification, user data sharing, regional cooperation, international cooperation, security and rescue system, and win-win growth.

In the future, Pathfinder will continue to evolve towards the development direction of the community ecology. We hope that the outdoor clubs and communities in the country can join the green field and grow together with the green country China and bravely move towards the new journey of evolution.