Yong Wang Wants To Launch A Concept Store. This Is A Shopping Mall.

The Guangzhou Panyu Plaza store will be opened in February 27th. This is the twelfth Dream City Shopping Center opened by AEON group in China.

AEON accelerated its layout in China in recent years.

Shopping center is a key point of its efforts.

Yong Wan dream music city is the most mature shopping center brand in Japan. In 2008, Yong Wan introduced the dream music city to China and opened the first home in Beijing international business city.

These shopping centers cover an area of 100 thousand square meters (about 150 thousand square meters of construction area), and are currently distributed in Beijing, Tianjin, Suzhou, Wuhan, Hangzhou, Guangzhou and other places.

In Vietnam, Kampuchea, Indonesia, Malaysia, Thailand and other places also have the dream of eternal city.

In 2016, Yong Wang continued to expand in Suzhou New District and Hebei Yanjiao.

In addition, 4 shopping centres are scheduled to open in 2017.

The location of the city is not in the center of the city. Take Guangzhou as an example. Now the Panyu square is located at the terminus of metro line three. The Jinshazhou which may also open in the future is not the city center.

Yong Wang's official explained that they are optimistic about the development of these lots, and these places are likely to become new centers in the future.

Ywang Sheng HSI, President of aeon group, revealed that the main reason why Yong Wang vigorously expanded the shopping center format was that with the increase of Chinese car ownership, the way for Chinese families to use cars for shopping will become more and more popular in the future, and shopping centers are an important carrier to drive the development of different formats such as comprehensive department stores, food supermarkets and convenience stores.

China's economy is slowing down and consumption is weak. According to the statistics of the China National Business Information Center, the number of retail sales of hundreds of key retail enterprises during this year's gold consumption season dropped by 6.6% compared with the same period last year. Is it also affected by Yong Wang?

So they are optimistic about the future in China.

As the number of shops increased, the investment quota of Yong Wang in China will also increase significantly. The investment of Yong Wang in China in the 2014-2016 years will exceed 100 billion yen, an increase of 40% over the 70 billion yen in 2011-2013.

Last year, retail giants such as WAL-MART and Carrefour appeared in China.

Yong Wang will also close the Yanji Road store in Qingdao this year.

In this regard, Yu Sheng believes that any form of business needs constant change. It must be a process of replacement and innovation.

Closing stores and opening stores are equally important. Closing stores requires much more energy and ability than opening stores.

Qingdao Yanji Road store is a closed shop decision for strategic adjustment and lease expiration.

This year, we will open six new stores in Southern China district. In January this year, we will open a shopping center in Suzhou new district. At the end of the year, we will open a shopping center in Yanjiao, Hebei.

She said, next, Yong Wang will deepen and reform clothing and home products, and the next step is to launch a concept store in China.

For example, the tableware in Panyu shopping center will not be a shelf in a hypermarket. Instead, it will be regarded as an independent store, and it will be a concept store to select future promising products.

In the next three years, AEON will increase different categories of small and beautiful concept stores.

According to the website of the Ministry of Commerce of China, AEON is the leading integrated retail and service enterprise group in Asia, which mainly deals with shopping centers, comprehensive retail businesses, stores, financial services, property services and convenience stores.

Besides business in Beijing, Tianjin, Shandong, Guangdong and Hongkong, business scope has expanded to Jiangsu and Hubei provinces.

Grasp closely

And convenience stores have reached a consensus in the industry.

This is exactly what Yong Wang did. In addition to the intensive shopping center, Yong Wang also opened 58 Mini Island convenience stores in Qingdao.

Another retail giant WAL-MART will also launch its first shopping center in Zhuhai this year.

Facing the impact of the electricity supplier, the relevant person in charge of Yong Wang believes that the electricity supplier is not an enemy, but can be used.

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Yu Sheng has disclosed that e-commerce is also actively trying different ways, such as Yong Wang in Beijing and Jingdong to work together, this year, all of Yong Wang stores start Alipay payment, WeChat payment, in addition, Guangdong stores also the first to import Apple pay.

The head of the dream city of Yong Wang said that the dream of the city is considering cooperation with the US group, and its own APP is also being developed.