WAL-MART: The Advantages Of O2O Have Not Yet Been Formed.

In the current consumer market environment, any traditional retailing is facing the challenges of the consumer market downturn and online retail competition.

Ke Junxian (Sean Clarke) said: "in the past year, WAL-MART has been committed to becoming a real O2O O2O retail companies in China, providing customers with a good online shopping experience.

In July 2015, WAL-MART announced that it had purchased the remaining shares of shop No. 1.

WAL-MART said that after WAL-MART announced the wholly owned 1 shop, WAL-MART hopes to integrate more resources to WAL-MART and 1 stores to bring more benefits to both customers, and plans to constantly adjust and upgrade services based on customer feedback.

WAL-MART said that in the Chinese market, WAL-MART hypermarket launched the mobile terminal App to facilitate customers to place orders anytime, anywhere.

In addition to delivering goods to the home, customers can choose to pick up stores, and stores will gradually set up special cashiers to accept different electronic payment methods.

WAL-MART will launch cross-border e-commerce services in 2016, relying on 28 countries in the world.

And sourcing resources to provide more hot products.

In November 24, 2015, Sam's member store also entered Shop No. 1, launched the Sam flagship store, which was specially set up in shop No. 1, and took the lead in choosing Jiangsu, Zhejiang and Shanghai as a pilot distribution service area.

At present, Sam member stores have 4 stores in Jiangsu, Zhejiang and Shanghai, and 1 stores have a large number of users with relatively high positioning matching with Sam members in these areas.

But in October 2015, WAL-MART lowered its profit forecast, mainly because the company plans to spend $2 billion 700 million to raise employee salaries and increase $2 billion in e-commerce investment.

WAL-MART said that these measures are based on long-term development of the company, but in the short term will drag down the company's performance.

"WAL-MART has invested a lot of money in upgrading the chain stores and improving e-commerce sales, but it is two concepts to look at the electricity supplier and do well in the electricity supplier," he said. At present, WAL-MART's profits have been affected.

Du Yanhong thinks.

Ke Junxian, President and chief executive officer of WAL-MART China (Sean Clarke), said: "we achieved very good results in 2015.

In the hypermarket, our market share has increased every month.

As of December 31, 2015, the total number of WAL-MART stores in China reached 433.

Reporters learned that in 2015, WAL-MART added 23 stores and closed 1 stores.

Although there is double-digit growth,

The number of shops is not the largest.

In 2015, there were 31 new stores and 62 new stores in Yonghui supermarket.

Meanwhile, according to the survey of the consumer index of Kayu, the market share of international retailers continued to lose in 2015. In 2015, WAL-MART's share in modern channels dropped from 5.2% in 2014 to 4.8%.

By contrast, the Gao Xin retail group increased from 7% in 2014 to 7.5%.

In addition, wumi and Bu Bu Gao did not drop.

Retail expert Hu Chuncai said that compared with Gao Xin retail and Yonghui, WAL-MART is optimistic about opening new stores in China's two or three tier cities, but such cities are not conducive to WAL-MART's advantages.

Gao Xin retail is better at localization strategy.

In terms of fresh products, WAL-MART did not achieve "parity fresh". On the contrary, Yonghui featured in the fresh aspect and quickly made it a symbol category.

"WAL-MART is unable to achieve fresh self employment, because cash purchases can lead to corruption.

In contrast, Yonghui and Da Yun FA have implemented the partnership system to increase the innovative vitality of employees.

In the long run, it is very important for WAL-MART to win the Chinese market.

In October 2015, Dong Minglun once said that WAL-MART is one of the two important markets in the world, one is the United States and the other is China.

In the future, WAL-MART will continue to open more in China

We should increase the development of e-commerce, give consideration to the coordinated development between entities and electronic business providers, and provide customers with full channel shopping services.

In Hu Chuncai's view, the competition in the Chinese electricity market is fierce now, and Tmall and Jingdong occupy a large market share.

At present, most of the physical retailers are still in the initial stage of exploration in the whole channel operation. They can not really create a seamless shopping experience on the offline offline for consumers, so they have not yet formed a competitive advantage in the electricity supplier war.

Du Yanhong pointed out that there is some difficulty in integrating WAL-MART with shop No. 1, mainly because WAL-MART lacks experience in the field of electricity supplier, so it is difficult to integrate the entity business with the electricity supplier. So WAL-MART has difficulty in integrating the 1 shop.

"WAL-MART's traditional strengths are unsustainable, and WAL-MART's system, its perception of China and the insight into the industry's big changes make WAL-MART's e-commerce business in a dilemma."