Semir Makes New Changes In Developing Logistics Capabilities

Shortly after the start of the Spring Festival, Semir, the clothing brand, disclosed that in January 2016, Semir achieved a total sales of 2 billion 298 million yuan, up 49.42% over the same period last year.

In addition, in the 2015 annual work summary and commendation conference, Semir group also revealed the total sales in 2015: Semir group achieved a total sales of 21 billion 500 million yuan, an increase of 16% compared with the same period last year, and 1 billion 500 million yuan in taxes, an increase of 35% over the same period last year.

Public information shows that Semir Group Co., Ltd. was founded in December 18, 1996 in Wenzhou, Zhejiang province. In March 11, 2011, Semir Semir apparel Limited by Share Ltd was listed on the Shenzhen stock exchange SME board. In April 2015, Semir announced the signing of Korean star Jin Yubin as spokesperson for the image.

In the face of the decline in the performance of traditional brands in China, how will Semir clothing continue to seek growth in the future? Qiu Guang, chairman of Semir fashion, said that in 2016, Semir group was founded 20th anniversary, and it is also an important year for Semir development. Semir group will focus on Cultivating logistics protection capabilities and teamwork capabilities, and create a "public platform" and "supply chain platform", as well as do well in consumer services and agents.

Previously,

It has been publicly stated that by 2018, the electricity supplier sector will achieve the goal of reconstructing a Semir. The contribution of the electricity supplier will mainly come from two aspects. First, the stock under the traditional line will be broken, and the product will be broken.

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Second, expand its own e-commerce platform, based on the current "brother to buy" platform, we also plan to build a comprehensive e-commerce platform for children's brands.

In 2014, Semir clothing business sales revenue exceeded 900 million yuan, the current sales of new products in the electricity supplier channel has exceeded 50%, online performance growth is faster than offline.

At 2015 Tmall

As a result of the big promotion, as of 2:30, the total sales volume of Semir group broke 200 million yuan, and the wireless terminal accounted for 80.46%, of which Semir official flagship store broke 109 million yuan, and finally the whole group realized 396 million yuan sales all day.

However, from the official website of Colombia, the number of products presented on its homepage is not large.

Veteran practitioners in the industry told reporters that the platform strategy of Semir's brother bought little effect, and Semir's clothing could maintain growth. The main reason was that Shen Ma took the initiative to adjust the storefront, closed down the unprofitable store in time, and seized the opportunity of the sinking channel to seize the two or three line city market. At present, the number of Semir stores in the second tier cities has exceeded 2000.

Moreover, it can perfect the supply chain and constantly select high-quality suppliers for cooperation.