Dunhill Design Director John Ray Will Not Know Who Will Take The Lead When He Leaves Office.

British luxury men's clothing brand Dunhill announced recently that John Ray, the design director who worked for him for three years, is about to leave. The 2016 autumn winter series just released is its last work in Dunhill.

Dunhill's CEO Fabrizio Cardinali expresses its gratitude to John Ray for its dedication, support and excellent performance in developing the brand. Leaving the office is a common decision of both sides.

At the same time, it emphasizes that the brand's business strategy will still focus on creating high-quality gentleman brand clothing.

As for who will take the John Ray, it is not known yet.

During his term of office, John Ray, starting from the characteristics of Dunhill's "old British brand", did not put much emphasis on fashions and slender profiles. Rather, it was a part of a British fashion brand that should be done. Its mink and alpaca coat, silk striped pajamas and outerwear all had the most traditional British cloth and tailoring, and even lattice shirts or simple knitted vests had excellent touch.

"If we make high tech sportswear instead of beautiful British tailoring, I think this will mislead our customers," John Ray said in an earlier interview. "Dunhill is a safe brand" and should be made on the basis of what men want to wear.

John Ray also worked in the men's clothing department of GUCCI, but he was so miserable that he was too popular. He finally chose the traditional, masculine and mature Dunhill.

This John Ray leaves the office, which makes people wonder whether the brand side is tired of John Ray's conservative aging style and design. Perhaps the veteran luxury men's brand with rich historical heritage looks at the changing fashion of male fashion market. Before that, dunhill's direct competitor.

Brioni and Zegna have gone through a storm of substitution. This time, the big move of Dunhill may not be a simple coincidence.

However, what will be the development of dunhill, or when the new designer and the new series are unveiled, the luxury brand's big shuffle seems to be continuing.

Last year,

Jokes that he wants Dunhill to lift its ban on casual wear on Friday, and hopes his colleagues will consider wearing a sports suit.

Last year, Dunhill launched a new perfume called Icon, the first product of the brand perfume family.

The perfume is produced and distributed by Inter Parfums.

And John Ray's personal taste.

He did not disclose anything about the next step of John Ray.

Dunhill 2016 autumn and winter series, though authentic and stylish, are not fashionable.

Dunhill Alfred Dunhill is a luxury brand of authoritative men. It is committed to challenging people's definition of luxury and the idea of international luxury brands.

More than 220 boutiques around the world, as well as London, Shanghai, Hongkong and Tokyo "Alfred Dunhill Home", its luxurious retail environment is well known internationally, and has perfectly witnessed Alfred Dunhill's ability to constantly challenge and pcend itself.

Alfred Dunhill only creates the most exquisite men's luxury products, with elegant, functional and innovative products.

It is this excellent inheritance and personality, and the heartfelt appreciation of culture, travel and craft, which has laid the status of Alfred Dunhill as the world's top male luxury brand.