Why Do You Want To Do Social Networking?

With the development of Taobao today, the competition between shops is getting bigger and bigger.

Before I opened a few years Taobao shop, but then relatively easy, as long as the product is right, coupled with Taobao's basic promotion, can also operate well.

But with the constant upgrading of Taobao rules and the increasing number of sellers, many people turn to social networking providers.

Sellers who run Taobao shops for a period of time should know what the core of Taobao is, that is, conversion rate, who has high conversion rate and large sales volume, who can get more Taobao's recommendation, get a good ranking and reduce the cost of through train.

What are the aspects of pformation? The accuracy of the flow, the pertinence of the price, the quantity of praise, the volume of sales, and the description of the details page.

In the final analysis, it is the customer's trust in you.

And social interaction is to rely on your fans' recognition of your personality and pform to trust your product. As long as he recognizes you, the product matches his needs, then he will choose to buy 0 products.

The development of Taobao in recent years, many sellers can also feel, constantly in the high-end quality development, small seller's living space is getting smaller and smaller.

But in the final analysis, traffic acquisition is becoming more and more difficult.

Therefore, we must cherish every hard won traffic.

The advantage of social electronic business lies in the ability to retain users, which provides a very good foundation for our subsequent fans.

Taobao has no such advantage. Traffic has not entered the business. We can not know what kind of customers have been in the store.

In Taobao, the conversion rate of 5% is not easy at all, more than 10%, which is even more incredible.

But in all teaching sales experience books, there are more than 7 exchanges, and the conversion rate can reach 40%.

Every salesperson who has done customer visits also knows that the initial communication is very few. Most customers need to visit several times before they can conclude the paction.

Social networking providers, because of the use of micro-blog, WeChat, QQ and other social tools, can retain customers, and then conduct long-term communication, which is very beneficial to the upgrading of pformation.

After getting the user group, it will open up new products quickly.

For the new products, we will have our own planning: for example, consider the time and season, advance layout, in order to be the peak season of sales, the product has a beautiful data in sales volume, and then get a better search rankings.

But many new products are still sold on the shelves, and all the beautiful and beautiful data can only be an unpredictable situation in the future.

Of course, many people have their own broken methods, such as old money with new models, low price sales in the early stage, scrub, activities and so on.

These are relatively good ways to break the zero, but many people do not have such abilities and resources (accumulate them for a long time). Even with such ability and resources, the cost of investment is very high.

If we put together all the visitors in the initial stage, the difficulty will be much smaller.

For better run shops, hundreds of thousands of traffic flows are normal every day, and for some big stores, the daily traffic can reach hundreds of thousands. Even small shops that are not normally operated, there will be ten or twenty daily.

。

If these visitors can be collected, minutes can become a big V.

Of course, not everyone who enters the shop will add the social media account of the shopkeeper. But as long as we intend to do so, the customer who voluntarily adds the owner's social account can reach 30% from 3%, so that we can get twice the result with half the effort.

So, what benefits do we get when we get a certain amount of visitors fans?

First of all, it can help us achieve zero sales volume and quickly upgrade the initial sales volume of new products. This will help us greatly in sales, because high volume sales have great advantages in the pformation of products.

For this, there are many large sellers in Taobao before doing, a well-known seller of Tmall women's clothing, adding some of their old customers to QQ group. Every time the new model comes up, 50 percent off let the old customers rush to buy, and quickly accumulate the basic sales volume of new products, so that the follow-up advertising investment will have a better performance.

Second, clear inventory.

Many sellers on Taobao ended the peak season, because they started to produce more products, and sales did not meet expectations, resulting in more inventory and no sales.

If you have been haunted in the seller group, you will often see these sellers looking for the corresponding resources.

Clean up.

First of all, it is difficult to find these resources. If we want to get the recommendation from others, we often need to pay more expensive advertising costs.

Inventory itself is to be cleaned up at a low price. If the advertising fee is paid again, it will only lose more, and the profit of the whole project will be greatly reduced.

If we have enough fans in our hands, we can see that sales are not up to our expectations at the end of the selling season, and we can gradually reduce the preferential policies to the old customers so that they can survive before the off-season comes.

And it can help others to advertise.

When our customers' fans reach a certain level, for example, there are 10 thousand people, so we can receive advertisements properly to make up for the cost of their fans.

For example, helping others to clear goods, on the one hand, helping others sell goods, on the other hand, let their fans group enjoy better products at below market price.

We can often pick up ads that are good for fans, earn advertising fees, and help other businesses sell products. The key is to let fans benefit more.

Now that there are so many benefits, a very obvious question has emerged. How can we get such a target customer? Now, with the emergence of social networking providers such as micro businesses, there are many.

We are also concerned about some promotion methods outside Taobao station.

But it is very clear that the conversion rate of users outside Taobao station is much worse than that of Taobao station.

Most of the users outside Taobao station are mainly browsing information. Most of the users in Taobao station are shopping purposes.

So, how can a better fan get fans in Taobao station by Taobao itself?

First of all, Taobao is a ban on WeChat, followed by QQ is not recognized, but Taobao recognized micro-blog! Taobao's own social networking tools and micro panning, the author is not optimistic about it, and Taobao can monitor the place, that is, in the system, beyond the system, it can not be monitored.

For example, in the product packaging, put the contact way, after the buyer receives the goods, you can see.