"Two Sessions Hot Words" Fresh Out Of The Textile And Garment Industry Representatives To Heart
Recently, with the premier of the State Council Li Keqiang To report on the work of the government to the four session of the twelve National People's Congress in Beijing, a series of " hot words It has also been widely disseminated, such as camera control, sharing of economy, craftsman spirit, optical network city and overseas warehouse. From these hot words, we can see the way of China's economic and social development. At the same time, Xiaobian believes that these hot words have also burst into a lot. Textile and garment industry In the hearts of people, we have also made clear the direction of industrial spanformation and upgrading. This is not a small group of small partners, these days, and representatives, members of the close interaction, gathering proposals, bills, interviews two sessions experience, found that their ideas and formulations coincide with the government work report, highly consistent, and bar! At the same time, Xiaobian can also feel the deep feelings of representatives, members of the industry, combined with the "two sessions hot words" behind the ruling ideas and new ideas, they also have their own voice.
Wang Limei, general manager of Hongbo commercial, Harbin
What I am most concerned about is the development of "human".
With the change of consumers' shopping habits, the development of traditional commerce has also been affected. Due to the development of new shopping methods such as electricity suppliers, the professional market with clothing wholesale as the main mode has been greatly impacted.
At present, the structural adjustment of supply side is imperative and all industries are responding positively. Judging from the development of garment professional market, the real adjustment and spanformation need to be from inside to outside, and the products of enterprises need not only to do well, but also to sell well. The professional market needs more thinking and Practice on the issue of "selling well".
Over the past few years, I have not only paid attention to the spanformation of the domestic wholesale market, but also carefully studied the characteristics and advantages of Korea in the development of the clothing professional market. Last year, I visited the Korean market with many businessmen from Hongbo business to see why they could sell well.
During the inspection, I found a phenomenon that the material selection of Korean products is not as good as perceived, and some are not as good as domestic clothing. But they integrate resources from product display, brand building and business operation, giving the product more value added, and the products are recognized and sales are very successful.
Summing up the success of the Korean professional market, I believe that the domestic clothing market can no longer rely on simple sales increase to survive, but to constantly enhance the comprehensive ability, not only to achieve product quality, but also to promote. The so-called "to do well", but also "sell well". This spanformation from inside to outside can drive the industry to develop better.
Of course, in the critical period of spanformation and development of the garment market, the demand for talents is very large. Therefore, we need to devote more energy to the cultivation of professionals. This is also the main concern of my proposal.
First, with the increasing enthusiasm of young people for self realization, college students' entrepreneurship has become a common phenomenon. However, there are still some problems in college students' entrepreneurship, such as college students' book knowledge, but lack of practical ability. They have entrepreneurial aspirations, lack of entrepreneurial ability, and can not find pointcuts to achieve their entrepreneurial goals. In the face of this situation, I suggest that more attention and support should be given to college students' entrepreneurship, and they should set up a guidance platform for them.
Second, at present, more and more people are responding to the slogan of "public entrepreneurship and innovation", and they still need to further strengthen the way and professional ability of entrepreneurial development. For example, some merchants of Hongbo commercial group, as the leader of small and medium enterprises, still need to continuously strengthen their learning and training so as to better understand the direction of the future development of enterprises. For these people, there is a good platform and a good way for re guidance and retraining.
Thirdly, we need to pay more attention to migrant workers. Because they are an important part of this society. Although there is a lack of cultural level, they realize their personal value to society through physical exertion. From the perspective of the development of an industry, the ability of the basic labor force has been improved, and it will also create enormous potential for development. I suggest that from the government level, migrant workers should be promoted to speed up their professional quality and give them opportunities and platforms for professional skills guidance and training. From the social level, they should also give them a sense of belonging and identity.
Zhou Jianping, President of Hai Lan group, Jiangyin, Jiangsu
The spirit of craftsmen is to grasp and grasp the manufacturing links.
Over the past year, China's garment industry has undergone spanformation and development. I have heard many garment enterprises say that the market is hard to do and worried. But I think this is not a question of the market, but also a problem of the enterprise itself. Hai Long group realized this problem from a long time ago. Therefore, we have always insisted on controlling the manufacturing process in our own hands, so that we can achieve rapid and stable production scheduling and product control. Brand development and production and production complement each other.
Looking at this problem from an international perspective, we will find that many countries with good development in garment industry, such as Japan and Spain, have experienced the stage of market adjustment and industry shuffling, and through this adjustment, a few brands that can represent the national clothing level have emerged. From this we can see that this can be said to be a market rule, and it is a period for many garment industries to go through.
For example, China's clothing industry is gradually developing into the Warring States period during the spring and Autumn period. Many brands have gone through a period of rapid development, but at that time the firm foundation was not firmly established, and now the market is changing. Therefore, at present, enterprises should not complain about the bad market environment. Instead, they should concentrate on their internal efforts as soon as possible, and seize the time to build a solid foundation for future market tests.
On the other hand, I suggest that the state strengthen supervision over the quality of products in the online shopping platform. Nowadays, with the rapid development of the Internet, online shopping has become one of the main ways of mass consumption. It has occupied an increasing proportion in the market. However, the corresponding quality supervision has not kept up, making the network fake goods and the network inferior commodities overflow, on the one hand, it infringes the rights and interests of consumers. On the other hand, there also exist unfair competition with offline brands.
Due to the lack of quality control of online products, many businesses compete with inferior commodities and even fake goods to lower prices and compete with the commodities with good quality under the line, disrupting the healthy development of the market. Therefore, I suggest that the state should enhance the access threshold for goods on the Internet platform and strengthen the law enforcement supervision over the network platform.
I believe that in the future, online and offline integration is the general trend of the development of the industry. Healthy environment is the foundation for the sound development of enterprises. {page_break}
Xu Aihua, chairman of Zhejiang Hualian Group Co., Ltd.
China should make appropriate advance institutional innovation.
The fourth industrial revolution is a comprehensive revolution that includes the innovation of manufacturing technology brought about by the popularization of computers and the new technologies such as robots, and the changes of human health and life style brought by life science and technology. In the face of the unprecedented development foundation and China's leading edge in the fast economic growth momentum, talent and market, we should attach importance to institutional innovation, advance ahead in the system of restricting innovation, and lead ahead in opening up; secondly, open the system to new technology and restrict the window.
Therefore, China should make appropriate advance institutional innovation. In the face of the fourth industrial revolution, China's biggest weakness at present is our ability to innovate in the system. The fourth industrial revolution will bring great impact to the existing system. If the system is not improved and innovating, it will become an obstacle to the fourth industrial revolution. In the face of the unprecedented development foundation and China's leading edge in the fast economic growth momentum, talent and market, we attach importance to institutional innovation, and we must advance ahead in the improvement of the system that restricts innovation.
Open the window of system restriction to new technology. Among Chinese enterprises, Baidu, Alibaba and Tencent rely on the innovation and tolerance of the three systems to establish a position in the world. Undoubtedly, they have set a convincing example for development. Today, in areas such as gene technology, life science zone, robots, new cars, Internet finance, Internet spanportation technology, smart city and so on, we should hold an open mind in relevant legal issues and rules and regulations, open a window to new technologies, let the leaders constantly explore and innovate, release more, tolerate more, have problems and revise them, and can not have a closed mind that is slow rather than wrong. Try boldly and surpass bravely.
At present, when the economy and society are undergoing major spanformation, the state needs to carry out a bold and unremitting test. If the test fails, try another method, and the most important thing is to carry out the experiment. In 1992, Deng Xiaoping said in Shenzhen: courage and courage in reform and opening up, dare to test, and not be like a little woman. If you are right, try boldly and daring. Shenzhen's important experience is to rush ahead. There is no spirit of rushing, no spirit of "taking up". Without a breath of energy and strength, there is no way out of a good road.
In the process of new technology growth, we must hold a positive attitude of support, take advantage of advantages and avoid disadvantages, give full play to its good places, and suppress those unfavorable areas to the lowest level.
Third, be a leader in enterprise system innovation. The fourth industrial revolution, characterized by the emergence of new technologies, will continue to integrate the boundaries of physics, numbers and the biological world, which will have a major impact on all disciplines, economies and industries in the world, and even shake people's perception of themselves. The increase in labour productivity means that the global economy will usher in a long-term growth opportunity. In recent years, new technology has seen explosive growth. As people continue to invest in all kinds of new technologies, labor productivity will be significantly improved. The world economy will regain its momentum in the long run. The government should be an innovator of the enterprise system, so that Chinese enterprises can attach importance to management innovation and meet the fourth industrial revolution brought by the development of Internet technology.
Fourth, rely on the public to increase institutional supply. Institutional innovation is an important manifestation of the development and progress of human society. Under the background of economic development entering the new normal and the traditional industry being overabundant, China has been unable to further promote the development of social productivity and labor productivity by relying on factor cost advantages, massive input of resources and consumption of the environment. Institutional innovation is to rely on the mass drive, increase institutional supply, innovate the supply and agglomeration mode of production factors, innovate investment methods, innovate financial services, innovate business models, promote the upgrading of traditional industries and the integration of new industries, expand the space for entrepreneurial innovation, create the multiplier effect of the wisdom of all entrepreneurial talents, and bring together the powerful new kinetic energy of economic and social development.
Zhang Huaming, chairman of Zhejiang Hua Zhi Yi fashion group and Zhejiang Ya Ying Group Co., Ltd.
The state "camera control", enterprises themselves must constantly regulate and control.
With the continuous upgrading of Chinese consumer demand, consumers are increasingly demanding higher quality clothing. Take an example, we can see that more and more Chinese consumers choose to buy goods abroad or through the Internet. This demand outflow has a direct impact on the domestic economic development. The reason is that I also think that the domestic knowledge of clothing industry is too one-sided, and there is no in-depth study of the driving power of clothing for the entire economic consumer industry.
Some domestic consumers purchase overseas products, and others buy abroad because of their lower prices than those in the domestic market. The former requires us to improve the quality, and the latter needs to tighten up the cost control. This example shows that the domestic demand market is very strong, and many garment enterprises have not yet found an effective way to open up the market. The strength of China's manufacturing has not yet been fully and comprehensively displayed to consumers.
Taking Ya Ying as an example, the company has always been actively developing the development strategy of "China's elegant and world EP", and subdividing the voice of different brands. On the one hand, we should create a distinctive brand in the domestic market. On the other hand, let the international market recognize China's elegant quality. Previously, the brand once provided clothing sponsorship for World Expo, Milan, and also displayed the charm of the brand in all the overseas showrooms. Various ways are to promote brand promotion better.
Therefore, for the future development of China's garment industry, the clothing brand should give consumers a better quality experience from two aspects of quality and price.
First of all, enterprises need to strengthen their own adjustment. They can create products that can be recognized by the market faster by strengthening the original product design and integrating into the Chinese culture and local culture. In addition, China's excellent clothing brands also need to "go out" to form greater international influence.
Secondly, enterprises should improve their management and management mode, improve their development efficiency, reduce product costs, create a more convenient consumption environment and a more comfortable shopping atmosphere, so as to guide the return of consumption.
On the one hand, I think that, on the one hand, it needs the adjustment and spanformation of the garment enterprises to adapt to the current market changes. On the other hand, the relevant government departments need to support and improve the policy level to help the garment enterprises to develop better.
In the critical period of China's garment industry's adjustment and spanformation, both the innovation and development of enterprises and the structural adjustment of the industry will face difficulties and challenges. I always believe that China's clothing industry will break through challenges and achieve surpass. I have full confidence in the future development of China's garment industry.
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