Gucci Has Become More Of A Street Painter Of New York Graffiti Artists.

On these two days, Gucci once again ignited Milan.

Although the color is full and the details remain the same, but the discerning eye has found something new, that is, Alessandro Michele.

And some coat backsides added to the street elements.

On the motorcycle jacket and the middle length dress, the graffiti style double G logo, with the leather reflective quality, conveyed a thick "dry paint" street flavor.

You may be amazed at the fact that there are two faces in the Michele of European Renaissance, but in fact, it is a graffiti artist from New York, Broolyn named Trevor Andrew who really provides these designs.

Maybe he really likes to destroy walls, so people call him Trouble Andrew.

Now, the more widely known name of Andrew is GucciGhost Gucci.

It is called GucciGhost because Andrew is extremely obsessed with Gucci's double G logo.

Why is it possible? Because he bought the first Gucci watch in his life when he was a teenager on a skateboard every day.

Or, on a Halloween day, Andrew dug two holes in a Gucci sheet, and then put it on the head and went for a stroll around the Manhattan block. He shouted to the patrol, "Gucci ghost is coming!" after all, his name GucciGhost was born.

Graffiti is also fully in line with Andrew's temperament. He is a tattoo.

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In his creation of a lot of street graffiti and paintings, Gucci is very important, for example, the ghost pattern of a GucciGhost is his most famous medals.

He painted Gucci in every possible place, bathroom, garbage bin or toilet, slowly becoming the main style of Andrew studio.

In fact, when you open the official website of GucciGhost, you will also see the talent of Andrew in reassembling and matching ancient costume and capturing popular cultural fragments.

He also had a music album in 2007 and made a record called GucciGhost in 2014.

But this year, there are too many street artists.

Andrew can be noticed by Gucci, probably because a large number of Gucci signs have long infringed copyright.

According to the women's wear daily, Michele has only recently discovered the talent of Andrew.

"I see that Trevor always uses the logo of the company, and I think it's quite talented."

Michele feels that Andrew is not deliberately plagiarizing. "Unlike plagiarism, this idea can really put Gucci on the street, and it can be combined with brand names through graffiti."

So fortunately, not only did not be charged,

He decided to give the unknown graffiti legitimacy. He simply invited Andrew to join his own design team to produce the autumn and winter series of Gucci2016, and opened a formal double person cooperation project.

Nor did they encounter any resistance from management in this collaboration. Michele said that brand president and CEO MarcoBizzarri also liked this idea.

Obviously, from the perspective of creation or marketing, this lovely story has successfully exploded social media.

Andrew's style is more suitable for the general public than Michele's own style. Now, the Instagram and Tumblr accounts that are full of double G patterns and ghost designs have been found by netizens.

This is undoubtedly a lively cooperation.

Prior to that, Prada, AlexanderMcQueen, and LouisVuitton have collaborated with artists.

Transboundary can help brands break some established patterns and attract consumers who are not well positioned in the past.

"I'm trying to find a weird idea of street fashion. This is the way you wear Gucci to show Gucci. It represents the craft of Italy's high fashion, but you can also jump into the street in Gucci and then take a pair of jeans. It's fashionable and comfortable."

Although Michele and Andrew actually have different preferences in fashion style, if they are to be combined together, they may be very strange.

But in terms of the value of creativity, they coincide.

Michele likes that kind of advanced sense of luxury, but he also accepts story telling, and the story comes from everyday life, and the street is obviously part of everyday life.

"Alessandro is taking risks. I'm also taking risks.

He really gave me the freedom to create, I feel very comfortable.

Andrew said, not only that, Gucci also made him a studio, "I'm going to open music, paint in the newspapers, jackets, all kinds of materials, all kinds of things, and I have given them a lot of ideas as far as possible."