A Big Wave Of Cross-Border Electricity Providers Have Entered The Spring Big Promotion Mode.

Compared to last year's focus on maternal and child categories, the price war was a big event. This year's big promotion in spring was slightly understated, but it didn't make any difference.

On the one hand, in addition to mother and baby, the cosmetics category has become the platform of many platforms. On the other hand, the impact of the upcoming new cross-border e-commerce will soon be announced. This promotion seems to be an important move in clearing bonded warehouses.

However, the purpose of big promotion may be far more than this one.

According to the billion power network, in 2015, after "black five" and Christmas promotion, most of the cross-border electricity providers entered the "rest period", and after entering the spring, all families needed a festival to activate consumers' shopping and energy storage, laying the keynote for the new year's running.

Up to now, the platforms including Jingdong global purchase, poly America, vip.com, Amazon sea outsourcing, honey bud, No. 1 store, koala sea purchase and so on have taken the lead in striking the big drum of war in spring, and in the next few weeks, platforms such as Beibei network, ocean terminal, Mei La, Amoy world will also launch an offensive.

Refines the highlights of several cross-border businesses that have already been launched, and summarizes their views and attitudes towards the spring war.

Last year, the first baby bud launched by the price war between mother and baby was also introduced into the big rhythm this year.

It launched a warm-up campaign from February 15th to February 26th. The "301 mad Festival" started from 21 in February 29th, lasted for several days, and set up 14 different sub venues including gourmet, dress, health care products and feeding supplies.

Honey bud CEO Liu Nan said that every year in March, honey buds would do such a "mad rush Festival". Last year, the main diapers were aimed at showing the most efficient overseas supply chain strength of vertical electric providers in cross-border situations, and this year we want to see changes.

"This year's price war is not just a price competition, but a development.

The whole ecosystem of cross-border cooperation.

Liu Nan said, "to tell the truth, through the price war of last year, honey bud basically laid a place in the retail brand of mother and infant.

In that month, the world's top 5 diaper brands were in my office, and a strong agent shook the whole market. After that, we quickly launched a partnership with branding.

Mei La: This is a good time to release consumers' shopping and energy storage.

Although the time of big promotion is coming, its enthusiasm for this spring show is no less than that of other players. At the same time, its significance for the great promotion season in March is also very thorough.

The relevant responsible persons pointed out that there are some important holidays in March, including "315" consumer rights day, "38" women's day, etc. all kinds of e-commerce platforms will have corresponding actions.

On the one hand, the US's "3.21" promotion is to keep pace with the industry dynamics and expose more. It is also for feedback and consolidation of user groups, attracting new traffic for the platform.

It means that many players may push ahead before the April 8th cross-border electricity supplier new deal. The main reason is that they hope to reduce inventories and consolidate users and release consumers' energy storage.

"Because, before the Spring Festival, the consumption peak, after Spring Festival and spring changing season, consumers can be described as having experienced a period of deposition."

The theme of the Spring Festival Promotion by Amazon sea is "modern family", which was officially launched in March 7th.

The activities will be divided into two stages: in from March 7th to 13th, the main thrust of women's spring wear, children's clothing and suitcase accessories; in from March 13th to 20th, to the whole category, covering more than 30 cooperative overseas brands.

For the spring big action of cross-border electricity providers this year, Niu Yinghua, vice president of Amazon China, pointed out to the billion power network that one of the main reasons for the price war of cross-border electricity suppliers is limited selection, and the need to use low prices to attract traffic.

And Amazon has great advantages in purchasing products abroad, and users choose to diversify, so the platform does not need to put energy into some explosions.

"Amazon's overseas purchases are directly linked to the United States, and they also have an advantage in terms of price.

Therefore, Amazon's overseas purchase is totally superior to price competition.