Asics Revealed Higher Year-Round Sales But Lower Profits.
Japan
Sports goods
Arthur Asics, a giant, outlined a new plan for global sustainable growth as it revealed higher year-round sales, but profits fell.
The five year strategic plan of the "Asics 2020 growth plan" aims to set a target of 750 billion yen (US $6 billion 570 million) in 2020, through expanding consumer groups, developing teams and capabilities, and investing in new sports technologies.
The new plan will also see that Asics will divide the sales area into seven regions: Japan, the Americas, EMEA (Europe / Middle East / Africa), Greater China, South Korea, Oceania, Southeast Asia and South Asia.
It will also strengthen the governance and risk management measures of the whole group through the global quick report link.
The growth plan follows the company's last five year plan for 2015, which ended in December (2015).
It reveals the figures for the whole year. Asics said its sales volume was 428 billion 500 million yen, up 21% from the 354 billion 500 million yen in the same period last year.
Compared with last year's 68 billion 990 million yen, domestic sales increased to 101 billion 230 million days, while overseas sales increased from 285 billion 61 million yen to 327 billion 270 million yen.
More specifically, U.S. sales grew by 14.5% to 146 million 100 thousand yen, mainly due to the weak Brazil Rio dollar exchange rate impact on the dollar.
European sales grew by 10.7% to 116 million yen, thanks to strong sales.
Gym shoes
In particular, running, tennis and Asics Tiger shoes.
Meanwhile, sales in Oceania / Southeast Asia and South Asia grew by 20.8% to 22 billion 470 million yen, as in Australia.
Running shoes
Strong sales and strive to expand its performance in Southeast Asia and South Asia.
Asics said it expects the group's business to remain stable on a global scale, including health promotion factors, a tendency to generate high interest in sports, and a trend that is easy to get into sports, such as running, training and fitness, and is becoming an increasingly established way of life.
For the fiscal year 2016, its sales estimate was 437 billion yen and earnings per share were 97.46 yen.
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