There Are Malicious Trademark Infringement In The "SKEWRONS" Brand.

"3. 15" International Consumer Rights Day is approaching, another foreign brand punches.

American movement

SKECHERS Cage (hereinafter referred to as "Cage") recently issued a statement saying that Shandong Dongying Guangrao Jiale shopping plaza "SKEWRONS" brand exists malicious trademark infringement.

Facing the domestic online and offline fake and cottage goods attack, Cage's activism is very difficult.

Reporters learned that at the beginning of this year, Cage dealer found that the "SKEWRONS" brand was sold in Shandong Dongying Guangrao Jiale shopping plaza.

Products suspected of serious plagiarism SKECHERS products, not only in the shopping mall to sell the appearance of very similar products, publicity

And shop display style is also suspected of plagiarism.

In the case of repeated inactive contact with the other party, Cage joined the local law enforcement agency to investigate and arrest 275 pairs of suspected infringing shoes and ordered him not to be re sold, but he was also removed from the store.

Qiu Baochang, director of consumer rights and legal affairs of Beijing Lawyers Association, said that the punishment faced by cottage brands is more than the withdrawal of shops.

"This has violated the national" Anti Unfair Competition Law ". Apart from the withdrawal of shops and confiscation of shoes, the brand will also compensate for SKECHERS economic losses and be credited to the enterprise credit archives.

Skech brand was born in the small coastal city of California in 1992. It is the second largest footwear brand after Nike in the United States, and entered the Chinese market in 2007.

Reporters in the network search "SKEWRONS" found that many other provinces and cities consumers "SKEWRONS" mistaken for "SKECHERS" to buy.

A netizen said that when he bought it, he didn't see it clearly. The clerk said it was Skech's brand.

On the electronic business platform, counterfeiting phenomenon is also increasingly rampant.

Reporters found in a two large business platform search, "panda shoes" found that the relevant products reached 28 thousand and 200 and 3158, respectively, the shoe at Tmall flagship store priced at 599 yuan, about 1507 people receive goods; and in a store price is 44.9 yuan, the price difference of 13 times, showing 2941 people receiving.

Careful comparison, Beijing Business Daily reporter found that low price "panda shoes" rough workmanship, patterns and letters and genuine differences are fine, ordinary consumers are hard to distinguish only from the naked eye.

Similar to the "SKEWRONS" edge ball is not uncommon.

The US sports brand New Balance has been snatch the Chinese Trademark "New York" by mainland manufacturers, and has sold the trademark "N" after a slight modification with the New Balance design.

Another American sports brand Adidas ended its five year complaint against the king of Adidas in May 2013. The two sides ended in reconciliation.

Wang Bing, a research fellow at the China Electronic Commerce Research Center and lawyer of Shanghai Bai Liang law firm, said that both the international and domestic brands should pay attention to their trademark rights.

"When a trademark is applied for registration, it will initiate a trademark objection procedure once it is challenged by others when the application for registration is entered into the preliminary trial notice after preliminary approval. The trademark applied for registration becomes a disputed trademark.

International brands should take the initiative to pay attention to the actions of trademark registrars and make timely objections to safeguard brand equity.

Ren Hongyan, a researcher at the China Electronic Commerce Research Center and a collaborator of China Metallurgical law firm, hints that consumers are also responsible for selling fake goods in shopping malls.