New Bai Lun Will Focus On Developing The Chinese Market In The Future.

Recently, the new New Balance announced a long-term cooperation agreement with the New York Road Runners (NYRR) in New York, the partnership covers NYRR series of events and projects, and youth running plan.

The cooperation will start gradually in 2016 and will be extended to sponsorship, youth plan, global licensing, and e-commerce of clothing and footwear in 2017.

Retail interests and other fields.

It is reported that in 2016, New Balance will expand from the existing Airbnb Broolyn half marathon official shoes and clothing sponsor to the naming sponsor of two events in Bronx10 miles and 1 miles in Fifth Avenue.

At the same time, New Balance will join hands with NYRR to jointly prepare and operate the new running center.

In 2017, the cooperation between the two sides will be closer. New Balance will become a partner of the NYRR foundation and an official shoe and clothing sponsor of NYRR, and will help to operate and manage NYRR.

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NYRR president and CEO Michael Capiraso said: "this is the first time that NYRR has been working with a sports brand for cooperation. The cornerstone of our cooperation stems from the common belief that people of all ages and competitive states can realize the benefits of running.

He also said: "we are very excited to work with New Balance and continue to work to enable teenagers to move in a more interesting and meaningful way, and to serve the global runner with the world's top runners and innovative professional products, and to fuel the running culture."

New Balance told the media that in the evolution of the global running culture, China, as one of the emerging and rising markets in jogging, has made rapid progress.

In recent years, all kinds of running activities, projects and services in China, as well as all kinds of Marathon events have gone through a blowout. "Running" has become a popular and healthy lifestyle.

As one of the most popular promoters of running culture, New Balance has never stopped working in China since its entry into the Chinese market.

New Balance, adhering to the same line of philosophy with headquarters, will also create a distinctive running experience for young runners, urban runners and professional marathon runners in the booming Chinese market.

For example,

We will introduce Run-On, a creative running project in Asia Pacific region, to encourage runners not to stop the end, but to continue running after crossing the finish line.

Constantly exploring and improving yourself is also the concept emphasized by Always In Beta, the brand platform of New Balance.