Luxury Brand Brioni Will Be Laid Off By 400 Employees.

Brioni, a luxury brand in Italy, plans to dismiss some of its factories, especially in factories in Italy, but not to disclose the number of layoffs.

According to market information, in the coming months, about 400 jobs will be cut.

At the end of last year, Brioni agreed with the trade union to implement voluntary flow management procedures.

A Brioni spokesman said the company's strategy was to find a balance between labor and production.

Over the past few years, its production has declined significantly.

Brioni spokesman also revealed that the new measures will enable enterprises to achieve sustainable development.

When the Kering Group acquired the company in 2012, the imbalance between the total number of employees and the production volume was obvious.

With the spread of the economic crisis,

The demand changed, and they focused more on different fashion areas, such as casual wear and sportswear.

According to WWD's February data, Brioni's total revenue fell 20 million euros to 190 million euros last year, mainly due to the weakness of wholesale channels.

In addition, the company claims that pretax earnings are negative.

Some sources pointed out that wholesale

The main reason why Brioni is in a predicament is the improvement of the consumption power of Russian consumers and the erroneous investment of human resources.

Brioni was founded in 1945. The brand's cutting and sewing techniques are very popular with Hollywood stars in the 50s of last century.

In 2010, Brioni appointed Alessandro Dell 'Acqua as the creative director of women's clothing department, but the two sides terminated the contract in 2011.

In 2014, Brioni appointed former Bottega Veneta executive Gianluca Flore as chief executive officer.

Francesco Pesci has been leading the company for nearly 15 years.

In February of this year,

Design director Brendan Mullane announced his resignation. The company said at that time that it would announce the successor at the appropriate time.