Shop Site Selection Tips To Solve The Key Problems Of Site Selection

The key to the problem of "location of the shop" is: how to obtain a large volume of traffic and actual sales by the advantage of the land.

To this end, we must pay constant attention to the urban construction dynamics in the local urban area, study the urban development direction and consumption trend of the city, and investigate the size and direction of the traffic flow along the street in the main consumption period.

The author summed up several tips for site selection in his daily work.

A city will divide several business circles and exist.

And sub center.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work.

Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

The intersection of the quasi trunk roads will be built.

The standard will increase the shop signs to be beautiful, and the image is highly unified with the chain stores.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

Store stores in large shopping malls and supermarkets, though

Not bad, but with the shopping mall (supermarket) to share huge passenger flow, combined with the sales situation, comply with the supermarket (supermarket) promotion activities, timely and seasonal adjustment of commodity structure, will also become a new company to contribute to the profit of the store.

Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.