The Era Of "Net Red Economy" Is Coming.

Recently, Zhao Yingguang, founder of Korea's clothing house, made a speech at the launching ceremony of Shenzhen Zhihai blue ocean incubator base.

The company has gradually pformed into a fashion incubator platform, and the cooperation with offline brands to hatch new Internet brands is an important strategic direction for further development, including the net red brand.

Zhao Yingguang judged that with the increasingly personalization of Internet brands, the role of net Hong in brand development is becoming increasingly obvious. The brand that can fully utilize fragmentation time and affect customers is easy to stand out.

"Now the net red charm is bigger and bigger, sends several pictures only to push 25 each month to be able to achieve one year hundred million sales volume, now looks at the company now.

Setting up a press conference and setting up brand values are all based on the personalization of the brand and the media orientation of the company. Its essence is in the era of fragmentation of the Internet. Everyone can become a self media, and whoever can make full use of the fragmentation time to influence the audience customers will be able to stand out.

Zhao Yingguang also believes that in the mobile Internet era, as net red entrepreneurs can develop endorsement for the company, which is more beneficial to their business.

"Ma Yun and Liu Qiangdong are actually using personal charms to endorse the business."

At the same time, Zhao Yingguang judged that the premise of doing well the net red brand is to have a solid supply chain basis, and the supply chain should be coordinated with commodity planning and marketing planning.

"Internet brand, including net red brand, is a special headache for supply chain. If you want to do a good job in supply chain, it must be from commodity planning to marketing planning, and then to supply chain planning, the three coordinated development, this is a very complicated knowledge."

Zhao Yingguang believes that from the business data of Han Du she group, Chi Hui blue ocean incubator has the ability to incubate a large number of small and medium-sized brands simultaneously.

"Since 2014, we have been able to cooperate with offline brands. We can now dock 240 businesses, with the minimum quantity being 30, from the order to delivery on an average of 20 days, with an average of nearly 100 commodities per day. This number has been increasing.

In addition, Korea's intelligent IT system and supply chain response speed is faster and faster, and can get 80 thousand orders per day, and the return rate is 40%.

At the same time, Hu Jindong, Chief Cultural officer of the Korean home group, told reporters that the Korean home has already had a lot of net red contacts.

"We all see that the net red economy is a trend, and how to do it in the end, we are still investigating.

Han Du believes that the personalization of brand is a general direction. It is only one way to breed the brand.

Zhao Yingguang told reporters earlier that there are two kinds of cooperation between Han and the traditional brands, one is the establishment of a joint venture by the two, and the other is to provide a full line of online services for the small and medium-sized brands.

"Korean capital has established a joint venture with Pathfinder, nine herd king and LGS group of Korea, and both Korea and the traditional brand have complementary advantages to face the new era.

Besides, cooperation with traditional enterprises is also one of the solutions. "

As for how many new brands will be hatched by Han Du Yi she group in 2016?

But it is certain that in 2016, Han Du Yi house will be fully open to connect with Internet brands, traditional offline brands, manufacturing factories, entrepreneurial teams, overseas brands and other external partners to provide flexible supply chain, IT system, warehousing customer service system, strategy formulation, finance, talents and other support, and then rely on Taobao, Tmall, Jingdong and other comprehensive.

To create an Internet fashion brand ecosystem.

The reporter learned that in addition to the main brand of Han Du Yi house, in 2013, Han Du Yi group group added 5 sub brands, 2014 and 2015 added 10 brands respectively. At present, Han Du Yi has hatched more than 20 brands in the interior.

Zhao Yingguang believes that the experience of Han Du she's past brand has laid a solid foundation for today's ecological platform. From the supply chain, IT system, warehousing and logistics, customer service system to integrated services, it can be shared with partners.