Foresight, The Next Golden Ten Years -- The Second China Children'S Wear Industry Development Summit Held Successfully

In March 17th,

It was successfully held at Shanghai National Convention and Exhibition Center.

This forum is hosted by China Fashion Association and China Textile Magazine. The China clothing association children's wear Specialized Committee and children's wear magazine magazine co operate with Zhejiang Semir Fashion Co., Ltd. and Shanghai Toyama Sewing Machinery Co., Ltd.

Last year, the first China children's Wear Industry Development Summit Forum became the 2015 annual celebration of China's children's wear industry to explore industrial development. This year, the forum, with the theme of "the next golden ten years of vision", once again gathered industry leaders and business elites to focus on the next golden ten years of children's clothing industry with a far sighted view.

Entering the 2016, the international economic environment has encountered great difficulties, and China has entered a new stage of in-depth pformation.

Under the new normal era change, replacement of ideas and multiple factors, what is the current situation of children's clothing industry, which has been regarded as the last piece of cake in the clothing industry? What kind of future is it waiting for in the front?

Among many

Faced with the dilemma, with the full liberalization of the national second child policy and the advent of the baby boom, the changes in the consumption concept and lifestyle of the new generation of parents after 80 and 90 have illuminated a bright future for China's children's clothing industry.

What are the unknown impacts and variables of the "supply side" reform on the children's clothing industry at the central economic work conference?

The dispute between "Red Sea" and "blue sea" has become a thing of the past. The problem that our children's clothing enterprises should bear in mind is how to face the arrival of the new era.

Whether it is the pformation of the nature of products or the exploration of business models and channels, for the complex and changeable situation, what should our children's clothing enterprises have to do besides face the status quo and embrace the future?

With these questions, the second summit forum on China's children's clothing industry development has come to a close date to unveil the veil of the times and policies, to decipher the survival codes of enterprises, and jointly explore the future of China's children's clothing industry.

This forum has invited representatives of Chinese clothing association, well-known brand agencies, well-known children's clothing enterprises, Internet industry and other related associations to represent a group of leaders and representatives.

Yang Jinchun, vice president of China Garment Association, Wei Lin, director of the media center of China Textile Industry Federation, Jia Wei, Secretary General of Specialized Committee, China Garment Association, Specialized Committee, director of the China clothing association children's wear Specialized Committee, Qi Junhua, brand director of Zhejiang Semir apparel Barbara brand, Wang Jianping, general manager of China market department, Intertek, general manager of Tianxiang group Shanghai Tianxiang medical laboratory Co., Ltd., Zhang Jiayong, director of marketing department of Toyama Precision Machinery Technology Co., Ltd.

Yang Jinchun, vice president of China Garment Association, mentioned in his speech that we have the best industrial chain and the largest market in the world.

The Chinese children's clothing enterprises should consider how to innovate in the process of purchasing, design, production and sales on the basis of the original industry, how to build a new pattern of children's wear industry, restructure the new advantages, from the expansion of the cost to the value creation.

He believes that for children's clothing, a basic consumer industry, the core is how to keep up with or adapt to changes in consumption. Undoubtedly, good products are the key.

(Intertek) Wang Jianping, general manager of China market division and Tianxiang group, Shanghai Tianxiang medical laboratory Co. Ltd., puts forward "what should we care about the quality and safety of children's clothing?"

He believes that the thirty year old one-child policy has prompted children's health and safety problems to gradually become the core issue of family and society.

With the development of science and technology, the improvement of people's living standard and the improvement of environment, health and quality safety consciousness, the quality and safety of children's clothing has become the focus of attention of all parties.

To this end, we can analyze and judge the current situation of the quality and safety of Chinese children's clothing products from the angles of laws and regulations, standards, market supervision and spot checks, quality and safety risk monitoring and market recall in Europe and America, as well as the focus of attention of the market and consumers on the quality and safety of children's clothing, so as to effectively enhance the control and control ability of the quality and safety of children's clothing products, and not only can we gain a firm foothold in the face of new opportunities, but we can also take the initiative and win more business opportunities.

Following the changes in the new development environment and consumption environment, children's clothing brand Balabala (Barbara) is constantly upgrading and upgrading, taking the new generation of consumers as the core, based on brand positioning and new marketing environment, and through diversified and personalized marketing methods, to join hands with consumers to open up brand new horizons.

Qi Junhua, the brand director of Zhejiang Semir apparel Limited by Share Ltd Barbara brand center, conducted a keynote speech on the brand new marketing of children's wear at the forum, and discussed how to correctly understand the new generation of consumers of children's clothing brand.

As a one-stop, all age and whole age brand of children's wear, professionalism, fashion and pleasure are the core values of balbala's brand. Now, we are striving to realize the vision of the world's children's clothing benchmarking brand.

As the pioneer and leader of high-end computer sewing machine, Toyama brand, founded in early twenty-first Century, has been leading the development of China's sewing machinery towards electromechanical integration, computer automation and artificial intelligence. It has successfully launched 5 global products, including "H8800 series direct drive automatic high-speed sewing machine" and "HX6800 series direct drive intelligent high-speed sewing machine", which has opened a new era for the development of China's sewing equipment industry.

At this forum, Zhang Jiayong, director of marketing department of Shanghai Toyama Pml Precision Mechanism Ltd, has brought the brilliant speech of "intelligent manufacturing", "pragmatism" and "forward-looking". From the perspective of the upstream manufacturing enterprises of the industry chain, Toyama proposed that the financial enterprises should prepare a financing lease solution for the majority of users to reduce the pressure to realize the upgrading of the equipment.

After the keynote speech, Yang Jinchun, vice president of the China clothing association, Qi Junhua, Bellison, director of Semir barrack, Qi Junhua, Bellison, chairman of Zhejiang International Holdings Limited, and Zhang Jiayong, director of marketing department of Shanghai Toyama Precision Machinery Technology Co., Ltd., participated in the dialogue session.

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