Nike Holds The 2016 Innovation Conference In The Postal Building Of New York
The highlight lies in the comprehensive application of Flyknit technology, as well as the upgrading of Nike+.
In March 16, 2016,
Nike
The 2016 New York Conference on innovation is held at the post office near Pennsylvania station.
According to Nike's different product line themes, the scene is divided into different new product exhibition areas, and 11 new products are released.
Among them, Flyknit technology basically covers all.
footwear
Products, and CEO Mark Parker released the automatic system at the end of the speech with the gesture of "One more thing".
Shoelace
The function of Nike HyperAdapt 1.
Nike HyperAdapt 1
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Nike HyperAdapt 1 is part of the "personalized" product repeatedly mentioned by Make Parker.
This pair of sneakers with inductive chips will automatically tighten your shoelaces when you put your feet in.
The "+" and "-" buttons on the upper let you adjust the tightness manually.
When the sneakers are in a state of adjustment, the blue lights on the heel will shine, and the shoes will adjust the sound of "Chi Chi".
It needs to charge at least two weeks, and Tiffany Beers, the technology director at the scene commentator, jokes, "it does not need to be at least as frequent as your cell phone."
This pair of shoes soon became the focus of attention for all.
A trial worker told the curiosity daily that it did not wear a tight feeling of shoelace, but felt that the upper part of the shoe was closed from both sides.
He also said that the shoes were much lighter than he thought.
Nike said it took 10 years to develop the pair of shoes, and it first appeared in the movie "back to the future" as a concept product.
Concept sneakers in the movie "back to the future"
Nike HyperAdapt 1 designer Tinker Hatfield believes that this is an important step for Nike to explore personalized products.
If the shoes can be fully adaptable to the human feet in the future, and when the right time is adjusted automatically, the relationship between people and shoes will be completely changed.
"Personalized" as a keyword in Nike 2016 Innovation Conference was repeatedly mentioned.
Mark Parker announced the launch of the new Nike+ App.
The new version looks like making existing services smoother: recommends a better sports dress match for you, encourages you to join the sports community, sports with star athletes, and drafting different training courses according to the different needs of users, just like a private teaching practice.
Nike Anti-Clog Traction
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In addition, Nike has released Nike Anti-Clog Traction shoes, which will soon be used in Rio Olympics. This product is designed to help soccer players remove mud from sports shoes when running.
Max Blau, vice president of Nike football shoes department, said that the mud shoes will increase the weight of the shoes by 50%, which is not conducive to the athletes' running.
Anti-Clog Traction is trying to solve the problem that has been troubling athletes for 100 years.
All the products released on the spot seem to point to two points: let the weight of the shoe be lighter, and fit the feet of the users to avoid their attention.
Nike Air VaporMax
Nike Air VaporMax, which removes the rubber layer on the sole, is also the highlight of Mark Park's speech.
The sole and outsole of the shoe are directly joined in the way of hot melt, so that the sole of the shoe looks like a bubble, but it is very strong at the same time.
Nike emphasizes that after removing the rubber layer, the shoes will respond more sensitively to the actions of the users, and at the same time be more environmentally friendly.
THE AIR FORCE 1 ULTRA FLYKNIT
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NIKE HYPERDUNK 2016
Lunarepic, which was released not long ago, is also on display.
LunarEpic
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