The Era Of "Sports +" Is Being Opened.

The two hottest words in China's industrial circle in 2015 are undoubtedly "

"And" sports industry ".

Internet + is regarded as a new continent by many startups and investors, and the sports industry has quickly become the next draught after the introduction of the document No. 46 of the State Council on accelerating the development of sports industry to promote sports consumption.

Under the influence of national fitness as a national strategy, the concept of sports has rapidly extended to all fields, and the era of "sports +" is being opened.

Against this background, this year's eighteenth Jinjiang International

The fair was officially upgraded to the China (Jinjiang) international footwear industry (Sports Industry) Fair (hereinafter referred to as the "sports Expo"), which is based on the Jinjiang crown as the national sporting goods industry and seamlessly linked to the current sports hot.

At the same time, as an important supporting event of the sports Expo, China footwear world 2016 global footwear industry and sports industry development forum and China

The annual Association of footwear and footwear Specialized Committee will also be held in Jinjiang in April 17th.

At that time, sports industry experts and leading enterprises from all over the country will come together to explore the development opportunities of sports industry.

Connotation enhancement, build resource Exhibition

In the upsurge of sports industry in China, Jinjiang is a region that can not be ignored.

Jinjiang has the most perfect sporting goods industry cluster in the industrial chain, and Anta, 361 degrees, Shu Hua, HOSA and climbing climbing from here have become the banner of Chinese sports brand.

In the 2015 earnings report just released soon, Jinjiang sporting goods enterprises shine brilliantly, and Anta has become the first domestic sporting goods company to break through billions of revenue.

As the sports industry begins to exert its full strength, the upgraded Jinjiang sports fair as an international trading and communication platform will inject new vitality into the development of the whole industry.

On April 18th ~21, China (Jinjiang) international footwear industry (Sports Industry) exposition will be held at No. 1 hall of Jinjiang city.

The theme of this exhibition is "enhancing the connotation of brand exhibition and boosting the development of sports industry". It is co sponsored by the China Council for the promotion of international trade and the China Light Industry Federation. The Quanzhou Municipal People's government, Fujian provincial council for promoting trade, China leather and footwear industry research institute, and China Leather Association.

The fair will be set up in five major exhibition areas including shoe machine, shoe material, finished shoes, sports equipment and swimsuit, as well as science and Technology Museum, investment promotion hall, brand product Museum, shoes and hardcover area for small and medium enterprises, industrial design and outdoor products hall, electronic commerce hall, media exhibition area and Taiwan shoe machine hall.

The exhibition range includes footwear manufactures, sports equipment, outdoor products, shoes and auxiliary materials, leather products, chemical raw materials, shoe machines, leather machinery and equipment, and related research, design, information publications, networks, e-commerce, books and so on.

The exhibition area is 50000 square meters, and 1800 international standard booths are set up. Among them, there are 750 booths for finished shoes and sporting goods, 600 for machinery exhibition and 450 for shoe materials.

"The exhibition has been recognized and welcomed by the enterprises since the exhibition was upgraded, and the supply of the booth was in short supply after it was launched."

Zhong Wenling, President of Jinjiang International Trade Promotion Association, said that as a national sports industry base, Jinjiang needs to build a more extensive professional sports industry exposition objectively. It is not only the deepening and extension of the connotation of the exhibition, but also the platform for Jinjiang enterprises to integrate sports industry resources.

Highlight internationalization and docking "one belt and one road"

In addition to strengthening the sports elements of the exhibition, the internationalization of this year's exhibition is further enhanced. It brings together associations, enterprises, experts and scholars from Germany, Italy, France, Austria, Cuba, South Korea, Vietnam, Philippines, Taiwan, China, Hongkong and other countries, as well as exhibitors and exhibitors from France, Australia, India, Columbia, South Africa and other countries and regions.

Since the eighth shoe fair was first established in Taiwan, the Taiwan pavilion has always been one of the highlights of the shoe fair.

On the basis of economic and trade docking with Taiwan this year, we will continue to set up the Taiwan Pavilion for the resources of Taiwan trade association, footwear and sports and leisure technology R & D center, Taiwan footwear industry association and Taiwan Machinery Industry Association.

Hu Zhiming, the Chinese Chamber of Commerce and the Fujian chamber of Commerce in Vietnam, organized the "Vietnamese Pavilion" to promote the exchange and cooperation between Jinjiang enterprises and Vietnam and other Southeast Asian markets under the background of "one belt and one road".

"The footwear industry in Jinjiang is famous in the whole country and even in Southeast Asia. Some of the shoe materials in Vietnam are purchased in Jinjiang."

Kyu Yu, President of the Fujian chamber of Commerce in Vietnam, said that at present, the footwear industry chain in Vietnam is emerging. The chamber of commerce is very willing to provide a platform and bridge for Jinjiang's footwear industry to "go out". Jinjiang sports Expo will be an excellent platform for understanding Vietnam's footwear industry.

Apart from exhibiting international elements on the scale of exhibition, the Jinjiang Sports Fair has also paid more attention to the introduction of international trends in content.

For example, we invite the ARS group of Italy to hold the "2017 spring and summer international footwear, footwear and sporting goods display". The exhibition will be divided into 2017 spring and summer 4 trend areas. Each trend includes 15 to 20 shoes, 60 leather materials, shoes and hardware, and 30 fashionable sports training bags. 2 field lectures on the concept, colors, shapes and materials of four pandemic trends will be carried out. A group of pnational buyers from France, Australia, India, Columbia, South Africa and other nearly 20 countries and regions will participate in the exhibition and participate in the exhibition.

{page_break}

Pulse sports industry "new gold ten years"

Wen Jia, deputy director of the Ministry of sports equipment and equipment center of the State Sports General Administration, said that with the national fitness strategy becoming the national strategy and the public awareness of fitness awareness, the next ten years will be the ten year of fitness and sports, and will also be the golden ten years of the fitness industry and related industries. The sporting goods industry, especially small and medium-sized enterprises, should seize this important opportunity.

The "new golden ten years" of the sports industry has become the consensus of the industry. So where will the domestic sports industry be in the next ten years? In order to help the enterprises to analyze this problem in depth, a heavy supporting activity will be held during the Expo: the 2016 China footwear world 2016 world footwear industry and sports industry development forum and the China Leather Association footwear industry and footwear Specialized Committee annual conference.

The event is sponsored by China Leather Association, China leather and footwear industry research institute, Taiwan footwear industry association, Jinjiang Municipal People's government, Jinjiang International Trade Promotion Committee, Jinjiang national sports industry base management office, Jinjiang International Chamber of Commerce, China Leather Association footwear Specialized Committee, China Leather Association shoe material Specialized Committee, China leather and footwear industry Research Institute (Jinjiang) Co., Ltd.

The forum will be held in April 17th at the Bai Xiang Hotel in Jinjiang, with the theme of "leveraging all along the way".

Shi Bi, academician of the Chinese Academy of engineering and professor of Sichuan University, Guo Zhengjin, chairman of Taiwan footwear industry association, Su Chaoying, director of China Leather Association, Bao Ming Xiao, director of sports society and scientific research center of the Institute of sports science, State Sports General Administration, and experts and scholars from Italy and Vietnam, etc., have gathered together to explore new opportunities for the development of China's footwear industry and sports industry under the "one belt and one way" strategy.

With the continuous promotion of sports related consumption, sports development and sports popularization and participation, the government has injected strong vitality into the sporting goods market.

According to authoritative organizations, China's sports industry will reach 5 trillion ~7 trillion in the next 10 years.

"In this sense, the golden age of China's sports industry has just started, and Anta's billion has just begun."

Ding Shizhong, chairman and chief executive of Anta sports, said as he released the 2015 financial report.

If you want to not miss the "new golden ten years" of China's sports industry, the "China Shoes Capital" 2016 global footwear industry and sports industry development trend forum will pass the guest depth report and the interaction with big coffee to tell you which future sports industry will blow.